1. Nike Plus Technology
Johnny Dee

2. Nike Fuel Band
This band records activity and wirelessly synchronizes it to any Apple device
Tracks calories Burned
Nike Fuel Points earned
Rewards and achievements
The Band alerts you when you reach your daily goal

3. Nike Fuel Band

4. Nike+ Running Community of runners Earn Nike Fuel Points
Create paths that are shared online
/ /9
Earn Nike Fuel Points
Tracks miles ran and time ran
The device used is a chip in a shoe or a watch

5. Nike+ Running

6. Nike+ Basketball HyperDunk shoe Dunk competition
Nike Sensor- Vertical leap/ Quickness/ Nike Fuel Points
Dunk competition
Send in video of a dunk with the Nike+ measured vertical leap and Fuel points
hyperdunk-plus

7. Nike+ Basketball

8. Nike+ Programs Nike Fuel Calories Vertical Miles Ran Time Ran
Quickness
Nike+ Fuel Band
Nike+ Running
Nike+ Basketball

9. Nike+ Goal Create a community of people who enjoy being active
Competition
Accountability
Rewards and achievements

10. Nike+ Issues The sensor is not always accurate
It is worn on the wrist
Tends to measure wrist movement better than body movement
One user gained more Nike Fuel points eating pizza than walking up stairs
It’s a 1st generation product

11. Conclusion Nike+ is revolutionizing the way people exercise
This band encourages and motivates people to be active
It is a hot product that is selling very well

12. References
physical-activity-inconsistently.html
us.nikeplus.com/app/answers/detail/a_id/25252/p/3169,3700
  07/lbnp_nike?currentPage=all

13. The End