1. Copywriter Connie Dieli Fash105
A copywriter is someone who discusses the client's core message and target audience
They brainstorm visual and copy ideas with other members of the creative team
They write and present a few options to clients
They also modify the copy until the client is satisfied
And they oversee the production phase.
The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
An example would be making a dress seem more than just a dress. They make you believe its the best damn dress you’ll ever buy.

2. Education Associates Degree Degree in advertising Degree in design
There is no set degree but most have either a degree in advertising or a degree in design.

3. Duties Discussing the client's core message and target audience
Brainstorming visual and copy ideas with other members of the creative team
Writing and presenting a few options to clients
Modifying copy until the client is satisfied
Overseeing the production phase

4. Personal Qualities Be highly creative and imaginative
Have good written and interpersonal skills
Work well in a team
Be able to work under pressure
Have an eye for detail
Have an interest in commerce, popular culture, and new advertising trends and techniques.

5. Salary Junior copywriters: $18,000 and $22,000.
Midlevel copywriter: $25,000 and $40,000.
Senior writer: up to $70,000, plus benefits.
Creative directors who have won campaign awards may earn around $120,000.

6. Sources
The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead SL6 9QH Website:
The Design and Art Directors Association (D&AD), 9 Graphite Square, Vauxhall Walk, London SE11 5EE Website: