1. Channel Profile – Malay Segment Jan – Jun 2017

2. 48% 52% 78% 22% Gender Age Group Location Occupation HH Income
Home of Malay signature entertainment that offers a variety of local programmes ranging from reality shows to fun game shows to drama series. Key Signature Programmes: AF, Gegar Vaganza, AME, & MegaDrama belt
Channel 104 & 123 (HD)
Gender
Age Group
Location
Male
78%
22%
Urban
Rural
48%
52%
Female
Skewed Female (Index:105)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
9.946 mil
Highly skewed Students (Index:123)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.
60% with HHI RM4K & below

3. Monthly Net Reach (Ave. Past 6 Months)
Wholesome Family Channel that offers a variety of local programmes such as long series drama's, documentaries and classic movies as well reality shows.
Key Signature Programme: Rockanova & Meja Bulat Sepahtu, TIARA Drama belt
Channel 105
Gender
Age Group
Location
Male
71%
29%
Urban
Rural
46%
54%
Female
Skewed Female (Index:108)
Occupation
HH Income
Monthly Net Reach (Ave. Past 6 Months)
8.761 mil
Highly skewed Housewife (Index:113)
69% with HHI RM4K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

4. Monthly Net Reach (Ave. Past 6 Months)
Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies.
Key Signature Programmes: MLM, Super Spontan, Lawak Solo, Sepahtu Reunion & Skrin Komedia Drama belt
Channel 132 & 124 (HD)
Gender
Age Group
Location
Male
76%
24%
49%
Urban
Rural
51%
Female
Occupation
HH Income
Monthly Net Reach (Ave. Past 6 Months)
5.951 mil
Highly skewed Students (Index:124)
75% with HHI RM4K& below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

5. Skewed Female (Index:103) Skewed Housewife (Index:112)
Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs.
Key Signature Programmes: Gema Gegar Vagaza, Tahfiz Muda, Raihana Drama Belt, Bismillah Ad Duha
Channel 106
Gender
Age Group
Location
Male
77%
23%
Urban
Rural
48%
52%
Female
Skewed Female (Index:103)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
7.977 mil
Skewed Housewife (Index:112)
59% with HHI HHIRM4K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

6. Monthly Net Reach (Ave. Past 6 Months)
Malaysian movie channel that offers latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres.
Key timebelt: Blockbuster Ahad
Channel 131
Gender
Age Group
Location
72%
28%
Male
Urban
Rural
54%
46%
Female
Skewed Male (Index:109)
Occupation
HH Income
Monthly Net Reach (Ave. Past 6 Months)
5.835 mil
75% wih HHI RM4K& below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

7. Astro Maya HD is a GE channel the offers a variety of Malay entertainment, drama series, classics and much more.
Key programs: Rockanova, Gema Gegar Vaganza, Tahfiz Muda
Channel 135
Gender
Age Group
Location
82%
18%
Male
Urban
Rural
50%
50%
Female
Slightly skewed Urban (Index:102)
Occupation
HH Income
Monthly Net Reach (Ave. Past 6 Months)
6.932 mil
Highly skewed Students (Index:122)
72% with HHI RM6K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

8. Highly skewed students (Index:129)
Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily.
Key program: Maharaja Lawak Mega, Super Spontan Superstar, Lawak Solo, Blockbuster Ahad
Channel 134
Gender
Age Group
Location
Male
80%
20%
Urban
Rural
52%
48%
Female
Skewed Male (Index:104)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
5.330 mil
Highly skewed students (Index:129)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.
63% with HHI RM4K & below

9. Highly skewed Female (Index:117) Highly skewed Rural (Index:120)
A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities.
Channel 133
Gender
Age Group
Location
Male
76%
24%
41%
Urban
Rural
59%
Female
Highly skewed Female (Index:117)
Highly skewed Rural (Index:120)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
2.494 mil
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

10. Highly skewed Rural (Index:212) Monthly Net Reach (Ave. Past 6 Months)
Pelangi features the best Indonesian movies variety shows, including films made for TV.
Channel 142
Location
Gender
Age Group
Male
58%
42%
50%
Urban
Rural
50%
Female
Highly skewed Rural (Index:212)
Occupation
HH Income
Monthly Net Reach (Ave. Past 6 Months)
683 K
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.
75% with HHI RM6K & below

11. 44% 56% 68% 32% Gender Age Group Location Occupation HH Income
Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes.
Channel 141
Gender
Age Group
Location
Male
68%
32%
44%
Urban
Rural
56%
Female
Highly skewed female (Index:113)
Highly skewed Rural (Index:159)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.010 mil
Highly skewed Housewife (Index:141)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.
70% with HHI RM4K & below

12. 44% 56% 71% 82% 9% 1% 7% 1% Gender Age Group Ethnic Location
Anchored by first-run and exclusive mega-hit Korean drama series that appeal to anyone who loves Korean drama and entertainment that features hot Korean celebrities.
Channel 393
Gender
Age Group
Ethnic
Location
82%
Malay
Male
(Index:127)
71%
Urban
44% 9%
Chinese 1%
Indian
56% 7%
Others
Female 1%
Other Bumiputra
Highly skewed Female (Index:146)
Occupation
HH Income
Monthly Net Reach (Ave. Past 6 Months)
5.122 mil
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

13. Highly skewed Female (Index:128)
Oh!K boasts the ultimate in Korean TV, featuring premium drama series as well as variety and music programming. Channel is packed with iconic and award-winning hit series from an unrivalled catalogue of content.
Channel 394
Gender
Age Group
Ethnic
Location
64%
Male
Malay
76%
Urban
36%
19%
Chinese
(Index:121) 0%
Indian
16%
Others
64%
(Index:205)
Female 1%
Other Bumiputra
Highly skewed Female (Index:128)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
777 K
Skewed PMEBs (Index:114)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

14. Skewed Female (Index:114) Highly skewed PMEBs (Index:132)
tvN is the channel of choice for K-Pop in Asia. Its coverage reaches all areas of entertainment services including music, drama, reality programs, entertainment news and lifestyles.
Channel 395
Gender
Age Group
Ethnic
Location
80%
Malay
(Index:123)
84%
Male
Urban
43% 9%
Chinese 0%
Indian
10%
Others
57%
(Index: 134)
Female
Other Bumiputra 1%
Skewed Female (Index:114)
Skewed Urban (Index:105)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
696 K
Highly skewed PMEBs (Index:132)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.

15. 49% 51% 83% 47% 1% 35% 15% 2% Gender Age Group Ethnic Location
A 24-hour Bollywood general entertainment that offers content like of Reality Shows, Drama Series, Life style programmes, Talk Shows, Docutainment, light hearted shows, high quality local and International productions, Blockbuster movies and many more promises will appeal to the entire family.
Channel 108
Gender
Age Group
Ethnic
Location
47%
Malay
83%
Male
Urban 1%
49%
Chinese
35%
Indian
(Index:353)
15%
Others
(Index: 200)
51% 2%
Other Bumiputra
Female
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
4.638 mil
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017
Index is against Total Astro TV Universe.