1. Importance of Sports and Entertainment Marketing

2. What is an Industry?
A group of organizations involved in the producing or handling of the same product or type of service
Industries can be further defined by subdivisions

3. Examples of Industries
The Music Industry
The Hotel Industry
Subdivisions
Country
Rock
Hip-Hop
R&B
Subdivisions
Full service (resorts)
Limited service
Economy
Extended Stay

4. Examples of Industries
The Television Industry
The Sports Camp Industry
Subdivisions
Reality TV
Talk Shows
Drama
Sitcom
Subdivisions
Football Camp
Cheerleading Camp
Dance Camp
Basketball Camp

5. The Sports Industry
Sport: source of diversion or physical activity engaged in for pleasure

6. The Entertainment Industry
Entertainment: any activity which provides a diversion or permits people to amuse themselves in their leisure time
Examples:
Television
Live Shows
Movies
Music
Books
Magazines

7. How Are They Different? Sports Entertainment
Usually planned with a script or program
Consumers are not motivated by brand or team
Consumers do not remain loyal to a brand
Spontaneous/not planned
Unpredictable outcome
Involves competition
Fans support one team

8. The Sports and Entertainment Industries
Today these industries are two of the most profitable in the US Fans spend BILLIONS on recreation and related products every year

9. What is Sports Marketing
Applying marketing principles and processes to promote sports products
Sports equipment
Sports apparel
Sports drinks

10. What is Sports Marketing
The marketing of non- sports products through association with sports or sports figures

11. Sample Sports Marketing Ads

12. What is Entertainment Marketing?
BK AD
Marketing of entertainment products or using entertainment to attract customers

13. Dr. Pepper/ Iron Man

14. Growth of the Sports Industry
The sports industry generates about $200 billion a year
Growth is measured in…..
1. Event Attendance Figures
2. Media Coverage
(ESPN, Golf Channel, NFL Network)
3. Employment Figures
(4.5 million jobs and growing)
4. Global Market Expansion

15. Growth of the Entertainment Industry
In 2011 the film industry grossed $10.6 BILLION
The largest grossing movies were
“The Avengers"
($617 million)
“The Hunger Games"
($407 million)
“Dark Knight Rises"
($359 million)

16. Trends in Sports and Entertainment
3D movies (Piranha 3D, Toy Story 3, Avatar)
Midnight releases (Twilight Saga)
Social Networks (Twitter, Facebook)
Smart Arenas