1. Sports & Entertainment Marketing
Mr. Bernstein
Sports Camps, pp
April 16, 2013

2. Sports & Entertainment Marketing Mr. Bernstein
Popularity of Camps
Belief star players help athletes get better
Belief contacts may advance career
Focus on improving fundamentals
Camaraderie / Team bonding
Extra practice beyond those allowed by authorities
Growth as an individual
Fundraising and publicity for hosting college

3. Sports & Entertainment Marketing Mr. Bernstein
Common Considerations
Who will be teaching?
Star Athlete may only be making a guest appearance
What is the focus of the learning?
Location
Length
Cost
Testimonials from prior campers and families – “word of mouth” is very important

4. Sports & Entertainment Marketing Mr. Bernstein
Workshops
Shorter than camps
Lower cost
Throughout the year, typically “off-season”
May not offer overnight facilities
May have sponsors

5. Sports & Entertainment Marketing Mr. Bernstein
Examples
Camp:
Clinic: Burroughs Gold Medal Clinic

6. Sports & Entertainment Marketing Mr. Bernstein
Assignment
Find 2 websites promoting camps of interest to you.
1. Describe and compare the main features of the camps and how they are communicated in the websites.
2. Who are the teachers at the camp? Do the camps have a pro athlete? Does the athlete teach or just make a guest appearance?
3. Do the camps or events have a sponsor?
4. Who do you believe is the target market of each camp?
5. Make suggestions for promoting each camp to those target markets.