1. Diction
Word Choice

2. Formal Language
Characterized by a serious tone, a careful attention to word choice, longer sentences, and a strict adherence to traditional conventions.
Hello, Mrs. DeMarco. May I please have a moment of your time?

3. Informal Language
Characterized by a personal tone, the occasional use of popular expressions, shorter sentences, the use of contractions and personal references (I, he, you), and an adherence to basic conventions.
Hi, Mrs. DeMarco. Can I talk to you for a few minutes?

4. I flunked the test vs. I failed the test.
Colloquial Language
Casual or conversational language ~
I flunked the test vs. I failed the test.
Hey man. Can we chat for sec?

5. Denotation The exact, literal meaning of a word. ~
A dictionary definition.

6. Connotation Ideas implied by a word. ~
Involve associations and emotional overtones that go beyond a word’s definition.

7. Divide the following words among three headings: Positive, Negative, Neutral

8. harmony, sound, racket, shriek, melody, music, noise, pitch, voice
2. talkative, articulate, chattering, eloquent, vocal, verbose, gossipy, fluent, gabby

9. For example: car, or tree.
General and Specific
General Words- refer to a group or a class ~
For example: car, or tree.

10. For example: Honda, Buick, Ford,
Specific words- refer to members of that class ~
For example: Honda, Buick, Ford,
Oak, Elm , Dogwood.

11. Slang
A kind of colloquial language, it is coined words and new meanings for existing words.
Quickly pass in and out of use.
Not appropriate for most academic writing.

12. Jargon Specialized vocabulary of a particular group
Exists in every field
Reserve jargon for specialist audience.

13. Regional Language Language specific to a geographical area. Examples:
Examples:

14. Abstract and Concrete Abstract words
Denotes qualities (kind),concepts (speed), Relationships (friends), acts (cooking), conditions (bad weather) and ideas (transportation)

15. Carry specific Images and details.
Concrete words
Identify what can be perceived by the senses, by being seen, heard, tasted, felt, smelled (black, padded, leather dashboard)
Carry specific Images and details.