1. MARTIN KURNADI 12 – 13 July 2016 APEC O2O Summit Taipei 2016
Taking Innovation to the Next Level
MARTIN KURNADI
12 – 13 July 2016
APEC O2O Summit Taipei 2016

2. World Trend of Innovations
Internet of Things Driven.
Competitive price of Hardware.
Open source technology and protocols.
New Makers of Innovations and products that never been imagined before.

3. 2016 Bloomberg Innovation Index

4. Problem in Indonesia Maker Technopreneurs need help with :
Technology Innovation Products only at Prototype level for Competitions or School Projects.
Maker Technopreneurs need help with :
MARKETING, FUND, MANUFACTURING SUPPLIERS

5. Geeknesia.com
Disrupting Innovation in Indonesia, Online platform that :
inspires and motivates new Makers via learning material : Internet of Things
promotes, markets, and funds local products via Crowdfunding.
Next Step : to provide Service Distributing money to Suppliers as Features
Offline activities that promotes :
mentorship, business and technical knowledge to scale products.

6. IOT Cloud Platform Partner Connect Challenges Project Showcase
Geeknesia
IOT Cloud Platform
Partner Connect
Challenges
Project Showcase
Community
Crowd funding
Knowledge

8. Milestone In one year, Members of 2500 users, 833 showcases
First successfully funded products :

9. Business Model Primary :
Take commission percentage from crowd funded projects.
Partnership with makers to use our IOT platform, bundles with their products.
Others : (in the future)
Agency commission to connect with Manufacturing Partners. (Escrow Services)
Licensing IOT Platform on premise / private cloud.

10. Key Needs Resources to : Promote Crowdfunding Ideas
Inspire Innovators to post projects
Encourage people to support local products
How ?
Grants / Funds
Open for Partnerships : Co-marketing Events, World Class Mentors for local innovators, etc

11. Offline Activities

12. APEC O2O Summit Taipei 2016 Thanks !
MARTIN KURNADI
Twitter

13. Backup Slides

14. IOT Platform
Sends Sensor Data
API
Receives Commands
1 + 2 3 4
1. Device : Embedded Programming 2. Sensors & Actuators 3. Cloud 4. Web / Mobile Application

15. Market Validation : Developers
40,000
Microcontroller community members
8,500
Electrical Engineering graduates / year
100
Listed Hardware Development Companies
Potential Partners
in Indonesia

16. Market Validation : Number of devices
Year
Population
Internet Subscribers
2012
245 M
63 M
2013
250 M
71 M
2014
255 M
107 M - projected
2015
260 M
139 M - projected
2020
286 M
278 M - projected
* DATA FROM APJII
Assumption : # Internet Subscriber = # connected devices
Projected 2020 : 278 M, Based on Cisco prediction that in the connected device will increase two folds from those in 2015

17. Market Size (number of devices)
10% Assumption
5% Market share
278 M
27.8M
1.85 M
DEVICES CONNECTED
TO INTERNET
(INDONESIA)
Total Available Market
EXCLUDE
COMPUTER,
MOBILE DEVICES
(4 out of 6 devices)
Serviceable Available Market
CONNECTED DEVICES
W/ GEEKNESIA
Share of Market

18. Pay per device : $3.7 M / MONTH $2 ~$45 M / YEAR
Charge $2 fee / month per device
1.85 M $2
$3.7 M / MONTH
CONNECTED DEVICES
W/ GEEKNESIA
Share of Market
FEE
Per device
REVENUE
~$45 M / YEAR