1. Advertisements
PROMOTION

2. 4 Main Channels Print—newspaper, magazine, books
Television—commercials—use in movies, TV shows
Radio—commercials, plug-ins
Mass Media—billboard, airplane, Internet

3. Product Advertisements
About a specific product
Ex—Air Jordans

4. Manufacturer Ad
A company that PRODUCES the product
EX Nike

5. Retailer Advertisement
The store/wholesaler that SELLS the product
Ex-Foot Locker

6. Public Service Announcement
Something sending a positive message to people
Not promoting any specific product or service
EX Don’t Drink and Drive