1. Learning Objective
To understand the term ‘mediation’

2. Teacher

3. Teacher…?

4. What do you see?

5. Look again…

6. Representation…
These are not the actual thing or person – they are a representation of the thing.
Representation means to re-present (i.e. show again)
Remember: Individuals and groups of people are represented in the media as being a certain way. This is a construct of reality and NOT reality itself.

7. How we are represented
I could represent this class as diligent and hard working.
Or I could represent you as off-task and disengaged.
It’s all about HOW I choose to show you, and what I leave OUT.
It’s also about WHO is doing the re-presenting

9. We can show the police as caring and helpful

10. OR NOT!

11. MEDIATION
The media selects (mediates) the way it shows people to serve its own purposes.
A media producer (the person who made the media product – advert, film, TV show) will deliberately represent a person or group according to what they want others to believe.

12. Key term: Mediation
Mediation refers how a representation is put together and what message it gives the audience

13. Representation of character
Key term: MEDIATION
Actor
Mediation
Representation of character
Selection process:
Type of media
Editing
Camera Angle
Costume
Language
Music
The outcome
Message to the Audience
(Reality)

14. Representation of character
Key term: MEDIATION
Actor
Mediation
Representation of character
Selection process:
Type of media
Editing
Camera Angle
Costume
Language
Music
Orlando Bloom

15. Versions of reality:
Every report of an event is a representation of the event, NOT reality.
What you hear and see in the media is controlled by the person who is informing you –
IT IS ONE PERSON’S REPRESENTATION AND THEREFORE WILL PRESENT THEIR OPINIONS, BELIEFS AND BIASES.

16. Key Term: ANCHORAGE
Media representation can have many interpretations so as to direct the audience towards a desired outcome or message the producer can add captions, music, mise en scene, lighting or film from certain camera angles.

18. What do you think?

19. TASK:
Look at the picture below and think about what it means to you.

20. Corrupt officer arrested
TASK:
How does the following caption affect the meaning of the same picture:
Corrupt officer arrested

21. Construction and Focus
So media texts ( and representations) are all constructions – they are built.
Focus – mediation also encourages the audience to focus upon a particular aspect of the media texts to push us towards a certain perspective.
E.g. in a drama the camera may focus upon a particular character or in newspapers and magazines our eyes are drawn to the headlines and coverlines

22. MISE EN SCENE
CINEMATOGRAPHY
SOUND
EDITING

23. MISE EN SCENE CINEMATOGRAPHY SOUND
Costume, make up
Lighting - high key, low key, interior, exterior, artificial, back lighting
Production Design
Props
Performance (body language, facial expressions)
Space
CINEMATOGRAPHY
Close up, extreme close up/long shot, mid shot, two shot, POV, high/low/canted angle, over the shoulder, composition, proximity framing, rule of thirds,, deep/shallow focus, depth of field, tracking, panning, zooming, tilting, craning
SOUND
Sound bridge, motif, non-diegetic/diegetic, ambient, instrumental, soundtrack, tone, tempo, dialogue, sound effects, foley, synchronous/asynchronous, incidental, music score
EDITING
Fast/slow pace, long/short takes, fade, dissolve, cut, transition, 180 degree rule, montage/continuity editing, match on action, eyeline-match, cross cutting/parallel editing, simultaneous action

24. MISE EN SCENE
CINEMATOGRAPHY
AGE
EDITING
SOUND

25. How could age be represented through sound?

26. How could age be represented through mise en scene?

27. How could age be represented through cinematography?

28. How could age be represented through editing?