2. 2014 Fall Marketing Webinar
Please Mute your Lines Ask Questions through Question tool Presentation will be sent to the attendee list after the webinar

3. Inn at Riverbend, Pearisburg, Giles County

4. VTC Digital Marketing Dave Neudeck Mary Bishop Robin Mamunes
Digital Marketing Director
Mary Bishop
Digital Marketing Manager
Robin Mamunes
Digital Marketing Content Coordinator
Casey Higgins
Digital Marketing Content Specialist
Tom Kirk
Multimedia Specialist

5. Today’s Agenda Fall 2013 Review Fall 2014 Virginia Travel Blog
Fall Content Marketing
Fall Calendar
VTC Needs
Q/A

6. Fall 2013 Virginia.org Visits: Up 7% Virginia.org Page Views: Up 11%
Referrals to Partner Sites: Up 45%
Travel Blog Visits: Up 293%
Facebook Referrals: Up 254%

7. 2013 Most Popular Pages Virginia.org
Virginia’s Fall Festivals
Apple Picking
Scenic Fall Drives
Corn Mazes and Pumpkin Patches
48 Hour Fall Getaways

8. 2013 Most Popular Articles Virginia Travel Blog
10 Free Things to Do this Fall in Virginia
14 Places to Enjoy Fall Foliage
17 Virginia BBQ Joints You’re Going to Love
9 Must-See Virginia Landmarks
48 Hour Fall Getaways in Virginia, Part 8 of 8

9. Fall Target Audience Couples; 35-55 y.o.
Bachelor’s Degree; Upper-Middle
Drive, Short Getaway
Primary: DC, Baltimore, NC, VA
Secondary Markets: Philadelphia, NYC, SC, Ohio, Atlanta

10. Fall 2014 48 Hour Getaways Scenic Drives Outdoor Adventure
Fall Festivals (Music, Food, Wine …)
U-Pick
Haunted Virginia
Culinary (Oysters, Wine, Craft Beer, …)
Fall Destinations (Small Towns, Cities, …)

11. Graves Mountain Lodge, Syria, Madison County

12. Humpback Bridge, Covington, Allegheny County

13. Breaks Interstate Park, Breaks, Dickenson County

14. Devil’s Bathtub & Waterfall, Dungannon, Scott County

15. Autumn Rambler, Dillwyn, Buckingham County

16. Falling Spring, Allegheny County

17. Eastern Shore of Virginia

18. Shenandoah National Park

19. Virginia eNewsletters
REDUCED RATES!
350,000 subscribers
Monthly eNewsletter 10/14
Sites & Attractions eNews /23
History eNews /28
150,000 subscribers
Travel Packages & Deals 9/17, 10/21
Advertising Opportunities: Rates & Calendar

20. Weekly Foliage Reports
75,000 subscribers
Beginning the last week of September
Features
Leaf Reports
Calendar of Events
Trip Ideas and 48-Hour Getaways
Themed Experiences and Travel Stories
User Submitted Images

21. Slated for the Blog Fall Patio Dining Virginia Watermills
Halloween / Haunted Tours
Great Wineries for Couples (kid-free)
Food Festivals – Cultural and Virginia
Fall Destinations – Based on Social Feedback

22. Content Ideas?
Ideas?
We look for ways to package the state into articles by having at least three examples of an idea.
Submit ideas to

23. Social Media Facebook Twitter and Instagram
Post to our page: Links or Images
Facebook.com/VirginiaisForLovers
Twitter and Instagram
@VisitVirginia
#FallinVA
#LoveVA