1. Client: Neutrogena
Objective: Leverage their partnership with SHADE Foundation of America to help communities take a step to fight the skin cancer epidemic.
Mechanics: To enter the contest, individuals submitted up to a 250-word essay on the Choose Skin Health Facebook page, explaining why a school, park, playground or community space in their area deserves to win a sun shade covering. The top 10 finalists, as determined by Neutrogena and the SHADE Foundation of America, were posted to the Choose Skin Health Facebook page for public voting. The five entries/locations with the highest number of votes won the Grand Prize.
Prizes: Five winners received a sun shade covering for the location mentioned in their essay.