1. FAKULTAS ILMU KOMUNIKASI
SPECIAL EVENTS
PERTEMUAN 3
SAHIRA HUMAIRA
FAKULTAS ILMU KOMUNIKASI

2. VISI DAN MISI UNIVERSITAS ESA UNGGUL

3. KEMAMPUAN AKHIR YANG DIHARAPKAN
Mampu menguraikan Desain perencanaan special events

4. THE PLANNING FUNCTION What is planning?
the planning process consists of establishing where an organization is at present, where it is best advised to go in the future, and the strategies or tactics needed to achieve that position
In other words, the planning process is concerned with end results and the means to achieve those results.

5. ELEMENTS OF THE STRATEGIC EVENT PLANNING PROCESS
Concept or content to bid
duration
location/venue,
Timing
key program elements that will serve to make the event unique or special.

6. ELEMENTS OF THE STRATEGIC EVENT PLANNING PROCESS
Feasibility study:
budget requirements
managerial skill needs
venue capacities
host community and destination area impacts
availability of volunteers, sponsors and supporting services (for example, equipment hire firms)

7. ELEMENTS OF THE STRATEGIC EVENT PLANNING PROCESS
projected visitation/ attendance
infrastructure requirements
availability of public/private sector financial support;
level of political support for the event;
the track record of the event in terms of matters such as profit .

8. ELEMENTS OF THE STRATEGIC EVENT PLANNING PROCESS
Bid preparation process:
identifying resources that can be employed to support the event (for example, venues and government grants
developing a critical path for the preparation and presentation of a bid document to the ‘owners’ of the event
developing an understanding of the organization conducting the event and the exact nature of the event itself

9. ELEMENTS OF THE STRATEGIC EVENT PLANNING PROCESS
Bid preparation process:
4. identifying the key elements of past successful bids preparing a bid document
5. presenting and/or submitting a bid to the ‘owners’ of the event, such as a sporting body
6. lobbying in support of the bid.

10. . measurable: expressed in a way that is quantifiable
OBJECTIVES
The establishment of objectives are summed up by the acronym SMART, which refers to the fact that objectives should be:
.  specific: focused on achieving an event goal (or, if no goals have been developed, its purpose)
.  measurable: expressed in a way that is quantifiable
.  agreeable: agreed on by those responsible for achieving them
.  realistic: in terms of the event organization having the human, financial and physical
resources to achieve them
.  time specific: to be achieved by a particular time.

11. EXAMPLES OF OBJECTIVES
Economic objective
–  Percentage return on money invested or overall gross/net profit sought
–  Financial value of sponsorship attracted
–  Percentage of income to be raised from fundraising activities
–  Percentage increase in market share (if the event is competing directly with other
similar events)
Attendance/participation
–  Total attendance/attendance by specific groups (for example, people from outside the area, specific age groups, professions)
–  Size of event in terms of stallholders/exhibitors/performers/attendees
–  Number of local versus outside artists
–  Percentage of an area’s cultural groups represented in a program
–  Number of community groups involved with the event

12. EXAMPLES OF OBJECTIVES
Quality
– Percentage level of attendee/exhibitor/sponsor/volunteer satisfaction – Number of participants/speakers/performers of international reputation – Number of complaints from attendees/exhibitors/volunteers
Awareness/knowledge/attitudes
–  Percentage of attendees or others exposed to the event that have changed levels of awareness/knowledge as a result of the event
–  Percentage of attendees or others exposed to the event who have altered their attitudes as a result of it
Human resources
–  Percentage of staff/volunteer turnover
–  Percentage of volunteers retained from previous year.

13. SWOT ANALYSIS
This process may involve referring to a range of existing information sources, including data collected previously on the event, census data and general reports on relevant matters such as trends in leisure behavior.
The external environment is usually assessed first, and consists of many factors. The main factors include:
Political/legal
Economic
Social/cultural

14. SWOT ANALYSIS
This process may involve referring to a range of existing information sources, including data collected previously on the event, census data and general reports on relevant matters such as trends in leisure behavior.
The external environment is usually assessed first, and consists of many factors. The main factors include:
Political/legal
Economic
Social/cultural
Technological
Demographic
Physical/environment
competitive

15. SELESAI