1. NAMI Smarts for Advocacy: Telling Your Story Presenter: Jess Honke, MSW, Policy & Advocacy Director, NAMI Maryland October 15, 2016 NAMI Maryland Annual Conference Module One NAMI Smarts for Advocacy Rev Oct 2013
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2. What does it take to convert
training into
practice?
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3. What gets the “new stuff” into everyday practice…
Hearing information = 5%
Info + Demo = 10%
Info + Demo + Practice = 20%
Info + Demo + Practice + Feedback = 25%
Info + Demo + Practice + Feedback + In-situation coaching = 90%
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4. Agenda Why your story is important Tips for telling your story
Listen to an example
What makes a story “work”
Write your own story
Practice your story and feedback
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5. Ground Rules Participate fully Help keep us on time
Turn off cell phones most out of this training, we ask you to agree to the following:
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6. Warm-up Activity What makes a story less effective with legislators?
What makes a story more effective with legislators?
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7. Now, with an understanding of what helps make a story more effective… let’s get started!
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8. Why tell your story?
Because every American who experiences mental illness deserves the opportunity for recovery
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9. Treatment works and recovery is possible.
Your story is proof.
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10. But despite the prevalence of mental illness…
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11. Most don’t get the mental health care they need.
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12. And without mental health care, America pays a high price in...
school failure
unemployment
homelessness
criminalization
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13. And without mental health care, America sacrifices its future to
suicide
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14. “Our lives begin to end the day we become silent about things that matter.”
Martin Luther King, Jr.
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15. real stories change hearts and minds
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16. But, some stories are more effective than others
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17. We’ll start with some tips for telling your story…
Your audience is not your therapist
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18. Keep it brief—stick to the highlights
Tip #2
Keep it brief—stick to the highlights
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19. Emotion should move—not overwhelm
Tip #3
Emotion should move—not overwhelm
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20. Tip #4
Motivate with
hope and recovery
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21. Tip #5
Make an “ask” I
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22. With our tips in mind, let’s get started…
Listen to our guest story
Notice your reactions as you listen
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23. Let’s look at what makes our sample story work…
Look at the first sample story
Compare it with your Seven Steps checklist
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24. Write your own story…
Use your Story Practice Sheet to write your story
Refer to your Seven Steps checklist and sample stories for help
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25. Practice sharing your story…
Get in a group of three
Take turns sharing your stories
Give and receive constructive feedback to strengthen your impact
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26. What was effective?
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27. Where will you use your story?
Congratulations!
What did you learn?
Where will you use your story?
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28. Please turn in your evaluation form
We value your feedback
Please turn in your evaluation form
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29. Authors Angela Kimball Valerie Hunter NAMI Director of State Policy
Valerie Hunter
National Consultant for Organizational Learning
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