1. Getting Started with cPacket
Why Partnering with cPacket is the Right Move for You

2. Top 10 Reasons to Partner with cPacket
We address a large, and growing, market
Our solutions make it easy to attach your own services
We offer great margins
We are a technology leader in our space
Our solutions have differentiated advantages over competition
Certification takes hours - not days or weeks, and is free
We’ll support you, pre and post sale
We offer MDF and marketing support
High repeat purchase rate = easy and ongoing future sales
We sell 100% through the channel

3. Large and Growing Market
NPM market is $1.6 billion in 2016, and growing 12% annually
Move your team upmarket: cPacket uniquely positioned in 40 and gig markets
cPacket addresses technology problems others can't
cPacket offers prices advantages against competition
Once customers buy, they buy again (and again and again)
Add market size graphic here

4. Ease of Doing Business
Sales and Technical training is free and is easy to complete
Demo gear is 70% off, can be ordered in minutes
Free evaluation gear ready for POCs at customer sites
A signed partner contract and a commitment to training gets you started
Program Requirements
Silver
Gold
Partnership Commitment
cPacket Reseller Agreement 
Executive Sponsor
Competency Requirements
cPacket Sales University (CSU) 1 3
cPacket Technical University (CTU)
cPacket Demonstration University (CDU)
Demo units -
Sales & Marketing Commitment
Annual Business and Marketing Plan
Deal Registration/ Forecasting
Quarterly
Quarterly Business Reviews
cPacket Demand Generation Activities
1/ Quarter
2/ Quarter

5. Committed to the Channel
100% partner driven company
Less training time = more selling time
High service attach rate = more profit possibilities
Pre and Post sales support: we’re in this together!
Ours Field Sales Teams are your Partner Success Managers

6. Next Steps Request a partner contract Register for Partner Site Access
Schedule Training
Meet with cPacket Sales Team
Target some verticals/ current customers
Write the business plan
Set up joint-customer meetings

7. FAQs Q: What services are routinely sold with cPacket solutions?
A: cPacket offers significant potential for installation and deployment PS, as well as DevOps opportunities for integration with other solutions in customer's monitoring stack. Partners can also perform quarterly and annual audits to ensure monitoring effectiveness
Q: What type of sales support will you provide?
A: Our field sales teams will guide the success of your relationship with us, including regional sales directors, and solution engineers who will be side-by-side with you, pre and post sale.
Q: In what verticals are you having the most success?
A: Any vertical who's networks are critical to customer's profitability and success, and where down time = high costs. Our top verticals are Financial, Service Providers, Online Retail, and Market Trading
Q: What types of reseller partners do best with cPacket?
A: Partners who are already selling NPM and NPB solutions can easily sell cPacket into their existing relationships, adding value providing discernable advantages to their customers

8. FAQs, Continued Q: What margins can a reseller partner expect?
A: Partner pricing is set at 10% off of list price but increases to 25% for Silver Partners and 30% for Gold Partners, respectively, with Deal Registration. With the addition of PS, your margins depend on the value of the services you attach when you sell cPacket.
Q: What is the average deal size?
A: cPacket deals range between $75K and $5M, with initial purchase averaging $125K. Combining that with your own services leads to highly attractive, and profitable, deal sizes for our partners.
Q: What happens if I need a bigger discount to win a deal?
A: Because of our technological advantages, often cPacket has little competition for customers who need higher capacity solutions. However, cPacket’s price desk will work with you to help you win these competitive deals. We’ll team up with you and your cPacket salesperson to identify the discount needed to win.

9. FAQs, Continued Q: What type of marketing support can I expect?
A: In addition to the marketing tools and materials made available on the Partner Site by cPacket’s corporate marketing team, partners may work with a cPacket Channel Marketing Manager. This resource can work with you or your marketing vendor to develop and execute a marketing plan for your market.
Q: What type of competitive materials or sales guides do you offer?
A: cPacket offers playbooks and competitive guides that help you identify and qualify a prospect while addressing competitive threats. The latest versions of these are available on the cPacket Partner Site.
Q: In addition to your formal training, what type of informal, “stay up-to-date” training will you provide?
A: Your CAM can arrange informal, or even formal, training as needed for you. In addition, your CAM will meet with you regularly to ensure you’re aware of the latest promotions, marketing materials and other tools to help make your partnership with cPacket a success.

10. Key Contacts
Role
Contact
Phone