1. Staying Focused: Effective Communication 101
Georgia and New Hampshire
Cross-State Convening June 2017
H325A120003

2. Session Goals Participants will leave the session with
An understanding of the elements of an effective communication plan
An analysis of the effectiveness of their state communication plans.
We will create a summary document of generated strategies

3. Essential Questions What messages do you need to communicate?
Who needs to learn about your work?
How does context influence how you express you message?
How can you best reach specific audiences?
We will use the challenges on the index cards to identify themes for small group discussions.

4. Georgia CEEDAR Journey
Dr. Gregory Blablock
Columbus State University
Dr. Karen J. Wyler
Georgia Department of Education

5. + Georgia +/∆ NEXT STEPS: •Engagement with P-12
NEXT STEPS:
Georgia +/∆ +
•Partnerships
•Identified contributors and beneficiaries
•IHE and dean’s participation
•Increased IHE involvement
•Print Materials
•Web Site
•Multimedia
 Next Steps: 
Infographic
Go to next level w multimedia
Strengthen P-12 connection
•Engagement with P-12
•More dynamic dissemination that goes beyond print

6. + New Hampshire +/∆ NEXT STEPS: •Focused and committed advisory team
NEXT STEPS:
New Hampshire +/∆ +
•Focused and committed advisory team 
•Work in progress to articulate
•New political context  
•Open slate of media options
  Next Steps: 
•New political context,
•Focused slate of media options
•Focused audience

7. Group Activity Four 15-minute discussion cycles, to focus on
Messages: What are your major accomplishments? What messages do you need to communicate?
Context: What contextual factors in your state will influence the way you express yourself? How so?
Goal 5 has been on hold but will connect with NTEP data work (something we’ll discuss later)

8. Group Activity
Four 15-minute discussion cycles, to focus on: 3. Audiences: Who needs to learn about your work and accomplishments? 4. Media: What are the most effective media for reaching particular audiences?
Goal 5 has been on hold but will connect with NTEP data work (something we’ll discuss later)

9. Culminating Activity Using your completed +/∆ worksheet:
Identify what you have learned from the presentation and discussions
Develop a list of next steps
[Karen]