1. Rod King MBE 20’s Plenty for Us
20mph Places Conference
1st May 2012
20mph limits – how community campaigning sows the seeds for engagement and driver behaviour change
Rod King MBE 20’s Plenty for Us
Nicola Wass So-Mo

2. São Paulo – 30km/h
Some ideas!
15th Dec 2015
How do we share equitably and safely the public spaces between buildings that we call streets? How do speed limits question our values, rights and justice? The foundation for any real behaviour change is social consensus.

3. Our proposition:-
Create a social norm that 20’s Plenty where people live, work, shop, play and learn

4. We want to transform the way our urban and village roads are shared!
20mph Places Conference
20’s Plenty for Us
1st May 2012
National UK voluntary organisation supporting communities who want lower speeds for residential streets
We want to transform the way our urban and village roads are shared!
20 mph default limits on streets– “Total 20”
Not speed bumps
Exceptions determined by local authority
Retrofitting communities for active travel
Community led - Establishment endorsed

5. …and now 340 local campaigns in communities in UK and now abroad
Stop Speeding Summit
…and now
19th Nov 2010
340 local campaigns in communities in UK and now abroad
25% of population living in towns in UK who now have a “Total 20” policy.
Moving lower speeds into the “mainstream” of transport planning and urban development.
We are acknowledged as being a catalyst in that change

6. Wide community benefits a key factor in 20’s Plenty success
20mph Places Conference
Wide community benefits a key factor in 20’s Plenty success
1st May 2012
Community led
Wide benefits beyond road safety
Benefits provide wider funding
Creates multi-agency collaboration in roll-out
Community-wide behaviour change

7. A community of public, politicians and professionals!
20mph Places Conference
1st May 2012
A community of public, politicians and professionals!
Professionals deliver
Politicians
Make policy
Public opinion

8. Campaigning and behaviour change a mirrored processes
Community campaigning
For lower speed limits 20’s Plenty for Us
Community engagement
For enhancing compliance So-Mo
Elected representatives make decision to change speed limits on residential roads
Make support and wide benefits tangible
Widen community groups
Form 20’s Plenty campaign
Individuals make lifestyle decision to change driving behaviour
Co- design activity
Engage within community & partners
Understand behaviours

9. Schools Children
Campaigning Advice
Local Website
Fact sheets and news
Other Orgs
Elderly Disabled
Public Health
Cross Party engagement
Elected representatives make decision to change speed limits on residential roads
Make support and wide benefits tangible
Widen community groups
Form 20’s Plenty campaign
Active Travel
Press campaigns
Petitions
Bust the myths
Community events
Local meetings
Elected representatives make decision to change speed limits on residential roads

10. Nicola Wass - So-mo
@nicolawass1
@so_mo_co

12. Why am I here? Delivered Liverpool’s 20mph campaign from 2012 – 2015
Provided training and mentoring for Bristol
Trained and are providing ongoing consultancy to Edinburgh
2 year delivery partner for Birmingham
Produced a toolkit for local authority officers, residents & employers

13. We are recruited to do two things..
Encourage a positive attitude to area-wide 20mph schemes
Encourage drivers to comply with the speed limit

14. SOCIAL NORMS…...

15. it's the people stupid!

16. Most important things we've learnt
people adopt the attitudes and behaviour of people they perceive to be 'trusted and credible’
be creative and human!
when designing communications or engagement try to build on what people are already doing/ saying (authentic)
use the press/ social media to amplify your stories

17. Number 1
people adopt the attitudes and behaviour of people they perceive to be 'trusted and credible’

18. our campaign spokespeople ....

19. our campaign spokespeople ....

20. Campaign spokespeople

21. who doesn't feature heavily..
council leaders/ senior officers
Us!
people perceived as officious

22. We use other people’s networks....

23. Number 2
Be creative and human

24. 1 tweet across 3 local authorities…..

25. Number 3
try to build on what people are already doing/ saying when designing communications and engagement activity
(authentic)

26. kid court

27. Number 3
use the media and social media to reach more people than you can physically engage

28. Kids court in Birmingham – October 2016

29. Featured on…....in …..

30. Continues to be shared ……. …..
Did you hear about what happened at that school in Anfield last week?
Comment from local resident to one of our team (they didn’t know we were involved in the campaign)

31. benefits of this way of working
high public support &low objections
Cross-party support
unlock resource outside of the council system

32. How to succeed
The big mistake would be to think this is about Traffic Engineering
See campaigners as seeds in the community for the change you want
Engagement Communication and Amplification
Put into context of community benefits
Provide value based benefits to compliers
Create multi-agency collaborative team
Create the social norm that 20 is Plenty where people live, work, play, learn and shop

33. Look us up we’ll be glad to help…...