1. Mashing up data to demystify user behavior: a collaborative exploration
Jeremy Garskof
Acquisitions Librarian
Ronalee Ciocco
Director of User Services

2. A Progression of Article Delivery Services
Recession
Ronalee
Discovery
Strategic Plan

3. Article Delivery Services
Mediated
ILLiad
Unmediated
Rapid
Elsevier
Nature Publishing Group (NPG)
GetItNow
Ronalee

4. Article Delivery Services
Subscription
ILLiad
Rapid
Block Article Purchase
Elsevier
Tokens
Nature Publishing Group (NPG)
Per Article
GetItNow
Jeremy

5. Get It Now Fulfillment FY13-FY15
Mega-publ i shers
Jeremy

6. Get It Now measures/article FY13-FY15
Jeremy

7. Get It Now Expenditures FY13-FY15
Jeremy

8. Questions, Distilled and Prioritized
What are the relative strengths of commercial and traditional document delivery services?
Are the services respectively meeting the information needs/expectations of our users?
Ronalee

9. Mashing Data Relative Strengths Meeting User Needs
Mash data from article delivery service reports
Meeting User Needs
Mash turnaway report data with article delivery service reports
Ronalee

10. Number of Requests by Time of Day April 2015
Ronalee

11. Number of Requests by Time of Day April 2015
Ronalee
And Average Turnaround Time

12. Number of Requests by Time of Day April 2015
Ronalee
And Average Turnaround Time

13. Monetizing Efficiency January – May 2015
Jeremy

14. Quantifying Turnaways
The Experiment
Compare Elsevier turnaway reports to GIN, ILLiad, and Rapid transaction reports.
Challenge
Only two mashable data points
Publication
Publication month
Is there a correlation?
Jeremy

15. Elsevier February through April 2015
Ronalee

16. Conclusions/results
Suspended unmediated GIN due to the relative efficiency of Rapid and have implemented mediated use.
The correlation between turnaways and retrievals demonstrates that user demand is met by existing document delivery services.
Jeremy