1. Creating Pages that search engines love
I really really like you.
Getting your site read
Knowing what search engines see
Creating Web pages
Blocking searchbots

2. Preparing your site
When creating a Web site, the first thing to consider is where to put your site.
The Web server and the domain name

3. Hostest with the mostest
Allows you to upload Web pages that you’ve created all by your lonesome.
Provides an access-log-analysis tool or, if you plan to use your own analysis tool, a way to get to the raw access logs
Allows you to use your own domain name

4. What is in a name
A domain name should be short, easy to spell, and easy to remember
In almost all cases, you should get the .com version of a domain name

5. Through engines eyes
A user types a URL into his browser, or clicks a link, causing the browser to send a message to the Web server asking for a particular page
The Web server grabs the page and quickly reads it to see if it needs to do anything to the page before sending it
The Web server compiles the page, if necessary

6. More
After the server has completed any instructions, it sends the page to the browser
When the browser receives the page, it reads through the page looking for instructions and, if necessary, further compiles the page
When it’s finished, the browser displays the page for the user to read

7. Search bots
Browser-side instructions are generally ignored by searchbots
Browser side = not visible to searchbots
SSI to place navigation into the site, the searchbots will see it because the Web server uses the SSI before sending the information to the searchbots
Server side = visible to searchbots

8. Keyword Koncepts
Words near the top of the list that have many searches
Words lower on the list that may be worth targeting because you have relatively few competitors
The TITLE tag is one of the most important components on a Web page, and the best position for a keyword is right at the beginning of that tag
Typically, you pick one main phrase for each page, but incorporate the other keyword phrases throughout the page, where appropriate

9. Checking Prominence
The term prominence refers to where the keyword appears — how prominent it is within a page component (the body text, the TITLE tag, and so on). A word near the top of the page is more prominent than one near the bottom; a word at the beginning of a TITLE tag is more prominent than one at the end; a word at the beginning of the DESCRIPTION meta tag is more prominent than one at the end; and so on

10. Prominence is good!
Prominence is good. If you’re creating a page with a particular keyword or keyword phrase in mind, make that term prominent — in the body text, in the TITLE tag, in the DESCRIPTION meta tag, and elsewhere — to convey to the search engines that the keyword phrase is important in this particular page.
<TITLE>Everything about Ghosts – Finding Them, seeing Them, Ghost Racing, and more.</TITLE>