1. Cupcake Vineyards Treat Today Sweepstakes
Objective:
Increase brand’s social presence via an online and mobile instant win game
Mechanics:
Consumers can participate in the promotion either on a mobile device or by visiting or the Sweepstakes tab on the Cupcake Vineyards Facebook page.
Consumers were then prompted to follow the on-screen instructions and scratch the specified area on their screen/mobile device to see if they were an instant winner of a Visa gift card.
Prizes: Visa gift cards
DJA Handled: Promotion Administration, technical and mobile game development, site hosting, winner notification and prize procurement and fulfillment