1. Client: Fairfield Inn & Suites® (FIS) Name: Summer Sweepstakes Tactic: Like-gated Facebook sweepstakes Objective: Engage the FIS Facebook community Mechanics: Entrants had to complete the registration form and their gift card preference (Marriott, Visa® or Amazon®). The Sweepstakes ran for ten weeks and there was one winner selected per week. Prize: The Weekly Prize was a $100 Marriott, Visa® or Amazon® gift card. DJA Handled: Administration & implementation, promotion website design (utilizing the DJA Facebook sweepstakes template), HTML coding, programming & hosting, mobile optimization, random drawings, winner notification, and prize procurement/fulfillment. Results: 78,799 total entries (6,908 unique entries). Of the 78,799 total entries, 580 entries were received via mobile devices. 81% of entries selected the Visa® gift card.