1. INTRODUCTION
Cash-less way of transaction, enabling for later payment for the services received earlier.
American Express, Master card, Visa-Big Players

2. CONSUMER BEHAVIOUR FACTORS
CULTURAL
SOCIAL
PERSONAL
PSYCHOLOGICAL
SITUATIONAL

3. CULTURAL FACTORS
Sub-culture includes different religions, caste and various demography based factors.
Social class is indicated by like occupation, income, wealth education and value orientation.

4. SOCIAL FACTORS Positive Attitude Negative Membership Non-Membership
Those who are having credit card and are happy with the benefits of it.
Aspiration
Those who have low income or not of business class and want credit cards.
Negative
Disclaimant
People having credit card but are not satisfied because of higher interest rates.
Dissociative
Those who see it as an extra liability for being a member of credit card group.

5. Family Of Orientation
Family Of Procreation

6. Role and Status
A single person plays different kinds of roles in daily life and his/her social status is dependant on income.

7. Occupation and Economic factors
PERSONAL FACTORS
Age and family factors
Age and purchasing are key determinants.
Usage amongst the youth is very popular.
Different stages of life cycles effects too as from being a bachelor to family, purchasing preference changes.
Occupation and Economic factors
Marketers try to identify the occupational groups because that affects the product bought so that they know the interest of customers.

8. Lifestyle Factors
People from different cultures have different lifestyles. It can help marketers understand changing consumer values
It involves measuring consumer demands by providing additional features like travel points, promotion rates, special promotions during the holidays and access to free services.
Personality and self-concept
Personality describes a person’s nature, character, tendency to help us to show why people are different and how they hold unique traits.

9. PSYCHOLOGICAL FACTORS
MOTIVATION
We need to determine what motivates a consumer to purchase any product.
In case of credit card cards individuals are motivated by various benefits derived from the cards such as sign up bonus, cash back and investment reward.
PERCEPTION
Credit cards have changed the way people look at money.
Rapid growth has increased transaction efficiency.
The utility of the cards varies from person to person depending on their profile.

10. BELIEF AND ATTITUDE
Attitude put people into a frame of mind of liking and disliking something.
Knowledge ,media awareness, perception and family influence are instincts in determining consumer attitude towards credit card usage.
Identifying such factors help providing better information for direct future planning of credit card services.

11. SITUATIONAL FACTORS
In case of a medical emergency.

12. When we are travelling, whether domestic or abroad.

13. Shopping during festivals, ATMs run out of cash.

14. YEAR
No. of cards
(in Crore)
Volume of transaction
Value of transactions
(Rs Crore)
27.5
228
57,958
24.6
259
65,355
18.3
234
61,854
18.0
265
75,516
17.6
320
96,613
19.5
399
1,24,393
19.1
512
1,55,672
21.1
619
1,92,263