1. CORPORATE SALES SPECIALIST
The Future Is Now

2. LEXUS BUSINESS MODEL Strong Demand & Appropriate Supply
BUILDS
GENERATES
Complete Customer Satisfaction
High Profits
LEADS TO
ENCOURAGES
Higher Investment in People & Facilities

3. JD POWER
5 TIMES IN A ROW

4. NEW PRODUCTS NG GS 300 April 2005 NG GS 430 April 2005
RX 400h June 2005
SC 430 Oct 2005
IS 250 Nov 2005
IS 220d Jan 2006
GS 450h Qtr
NG LS Qtr
LS hybrid 2007

5. LEXUS FUTURE IS NOW BEST EVER PRODUCT RANGE
New levels of volume and awareness
The aspirational range for the premium sector
Focus on building reputation

6. 23,000+ units by 2010 51+ Centres by 2010 LEXUS SALES PLAN
A real network profit opportunity

7. 2005 SALES PERFORMANCE
11,000 units

8. 2005 SALES PERFORMANCE
RX 400h
SINCE LAUNCH
1,635 UNITS

9. 2005 SALES PERFORMANCE
NG GS APRIL TV CAMPAIGN
ANNUAL RATE
2,000 UNITS

10. Volume Aspiration

11. FIVE YEAR SALES PLAN
Units ‘000s 25 20 15 10
2006
2007
2008
2009
2010

12. LEXUS A SHIFT IN THE MIX
HYBRID
CORPORATE

13. LEXUS A SHIFT IN THE MIX
Retain our traditional customers and appeal to new groups
Younger non-Lexus market

14. LEXUS HYBRID TECHNOLOGY
RX 400h
GS 450h
Performance & economy
Environmental values
Latest technology

16. LEXUS HYBRID TECHNOLOGY
RX 400h
World’s first performance hybrid engines
Communicate
Educate
Enthuse
/ GS 450h

17. LEXUS HYBRID TECHNOLOGY
2005 COMMUNICATIONS
Attracted the early-adopters

18. LEXUS HYBRID TECHNOLOGY
2005 COMMUNICATIONS
Attracted the early-adopters
2006 COMMUNICATIONS
Focus on the benefits
reduced company car taxation

19. LEXUS A SHIFT IN THE MIX
HYBRID
CORPORATE

20. LEXUS CORPORATE
LS hybrid
CEO
GS 450h B
RX 400h C D
IS 220d

21. LEXUS CORPORATE
RX 400h
192 gms/km CO2

22. LEXUS CORPORATE IS 250 / IS 220d
Lexus will become a major player in the Corporate market
CORPORATE SALES
50% of sales through IS in 2006

23. IS 250 MANUAL vs COMPETITION
Lexus IS 250 MANUAL
Audi A T FSI
Jaguar X-Type 2.5 V6 S
BMW 3 Series 325i SE
Mercedes C230 CLASSIC
On the road price
Intrusion Sensor Alarm
Smart Keyless entry with push start
Cruise Control
Curtain airbag
Knee airbags
Brake assist (BAS)
Electronic Brakeforce Distribution (EBD)
Vehicle Stability Control
Traction Control
Electric Power Steering
Electric foldable, heated exterior mirrors
Climate Control
6 disc CD auto changer
MP3 compatibility
13 Speakers
Leather steering wheel
Front and rear armrest
Alloy wheels
Specification adjusted price
£22,400
£22,610
£22,770
£25,525
£25,590                 
16”
£22,400

24. IS 250 MANUAL vs COMPETITION
Lexus IS 250 MANUAL
Audi A T FSI
Jaguar X-Type 2.5 V6 S
BMW 3 Series 325i SE
Mercedes C230 CLASSIC
On the road price
Intrusion Sensor Alarm
Smart Keyless entry with push start
Cruise Control
Curtain airbag
Knee airbags
Brake assist (BAS)
Electronic Brakeforce Distribution (EBD)
Vehicle Stability Control
Traction Control
Electric Power Steering
Electric foldable, heated exterior mirrors
Climate Control
6 disc CD auto changer
MP3 compatibility
13 Speakers
Leather steering wheel
Front and rear armrest
Alloy wheels
Specification adjusted price
£22,400
£22,610
£22,770
£25,525
£25,590       X X X X 
£240
£200         X X X X  X X       X  
£340         X X X X 
£320
£130
£165
£350      
£320
£355
£295
£350 
£2,175 X X X  10 6 6 6 
£160   X 
£140
£145
£110 
16”
£450
16”
16”
16”
£22,400
£26,415
£23,940
£26,095
£26,290

25. IS 220d MANUAL vs COMPETITION
Lexus IS 220d
Audi A TDI
Jaguar X-Type 2.2d SE
BMW 3 Series 320d
Mercedes C220 CDI CLASSIC
On the road price
Intrusion Sensor Alarm
Smart Keyless entry with push start
Cruise Control
Curtain airbag
Knee airbags
Brake assist (BAS)
Electronic Brakeforce Distribution (EBD)
Vehicle Stability Control
Traction Control
Electric Power Steering
Electric foldable, heated exterior mirrors
Climate Control
6 disc CD auto changer
13 Speakers
MP3 compatibility
Leather steering wheel
Front and rear armrest
Alloy wheels
Specification adjusted price
£22,200
£22,030
£25,995
£23,225
£24,500                 
16”
£22,200

26. IS 220d MANUAL vs COMPETITION
Lexus IS 220d
Audi A TDI
Jaguar X-Type 2.2d SE
BMW 3 Series 320d
Mercedes C220 CDI CLASSIC
On the road price
Intrusion Sensor Alarm
Smart Keyless entry with push start
Cruise Control
Curtain airbag
Knee airbags
Brake assist (BAS)
Electronic Brakeforce Distribution (EBD)
Vehicle Stability Control
Traction Control
Electric Power Steering
Electric foldable, heated exterior mirrors
Climate Control
6 disc CD auto changer
13 Speakers
MP3 compatibility
Leather steering wheel
Front and rear armrest
Alloy wheels
Specification adjusted price
£22,200
£22,030
£25,995
£23,225
£24,500       X X X X 
£240          X X X X  X X       X  
£340         X X X X 
£220
£135
£165
£350      
£320
£360
£295
£350  10 6 6 6  X X X X 
£160   X 
£140 
£175 
16”
£450
17”
16”
16”
£22,200
£23,560
£26,830
£23,860
£25,200

27. CO2 / BENEFIT IN KIND CO2 Emissions (g/km) 168 169 159 153 158
Lexus IS 220d
Mercedes C220 CDI Classic
Jaguar X-Type 2.2d SE
BMW 3 Series 320d
Audi A TDI
CO2 Emissions (g/km)
CO2 based specification adjusted £ £ £ £ £ monthly tax charge (40%) 2005/06

28. IS 220d MANUAL vs COMPETITION
Lexus IS 220d
Audi A TDI
Jaguar X-Type 2.2d SE
BMW 3 Series 320d
Mercedes C220 CDI CLASSIC
On the road price
Intrusion Sensor Alarm
Smart Keyless entry with push start
Cruise Control
Curtain airbag
Knee airbags
Brake assist (BAS)
Electronic Brakeforce Distribution (EBD)
Vehicle Stability Control
Traction Control
Electric Power Steering
Electric foldable, heated exterior mirrors
Climate Control
6 disc CD auto changer
13 Speakers
MP3 compatibility
Leather steering wheel
Front and rear armrest
Alloy wheels
Specification adjusted price
£22,200
£22,030
£25,995
£23,225
£24,500       X X X X 
£240          X X X X  X X       X  
£340         X X X X 
£220
£135
£165
£350      
£320
£360
£295
£350  10 6 6 6  X X X X 
£160   X 
£140 
£175 
16”
£450
17”
16”
16”
£22,200
£23,560
£26,830
£23,860
£25,200

29. NEW IS
TRUE PREMIUM CAR
Very strong specification and pricing proposition
CLASS LEADING INSURANCE RATINGS
Base SE
SE-L
Sport
IS 250
13E
14E
14E
14E
IS 220d
12E
14E
14E
14E

30. NEW IS TARGET AUDIENCE Huge conquest potential Audi BMW Mercedes
Jaguar
Golf
Honda CRV

31. 7TH NOVEMBER

32. IS PRESS LAUNCH TEST CARS FOR LONG LEAD PUBLICATIONS Auto Express
What Car
Test Drive
Autocar
Evo
Top Gear

33. “But the best feature is the dealer network – voted number one in Auto Express’s Driver Power 2005 satisfaction survey. Couple this with the fact that the new IS is better in every way, and it’s a fine way to stand out from the crowd…”