1. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TWO SURVEYS RESULTS
Pierre BOURGOGNE
SME NEEDS - OCTOBER P. BOURGOGNE

2. Current needs of the SMEs of traditional sectors in Lorraine
sources : 2,742 enterprises; years ; 2,777 visits; 4,607 needs identified
(3I-Lorraine)
SME NEEDS - OCTOBER P. BOURGOGNE

3. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
LORRAINE KEY FIGURES
2.3 millions of inhabitants
23,500 km²
822,000 jobs (563,000 in tert. sector)
77,000 students
9.3 % unemployment
88,000 daily cross border commuters
75,000 companies (incl. craft)
GDP : 50 billions €/year
285 companies > 100 on staff
restructuring regions (coal and iron
mines, iron industry…)
123 % foreign coverage
French N°1 cotton fabric, N°2 steel
production, N°3 oilseed, beer, cheese
SME NEEDS - OCTOBER P. BOURGOGNE

4. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
GLOBAL NEEDS
strategy
organisation
real estate invest
productive invest 8.3
trade, export, marketing 6.5
management, finance 1.4
recruitment
training
quality
regulations and norms 3.2
tech. partnerships, sub-contract. 5.6
other %
SME NEEDS - OCTOBER P. BOURGOGNE

5. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TECHNOLOGICAL NEEDS 34.2
technical info
pre-market studies 1.6
technico-eco. feasibility 3.4
terms of references 1.6
model., calcul., formul., proto. 2.4
manufacturing, industrialisation 5.7
tests, controls, characterisations 4.2
CAX, digital info exchange… 4.1
IP/patent
environ., valorisation of by-products 3.1
other
pre-diagnostic %
SME NEEDS - OCTOBER P. BOURGOGNE

6. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
AGRO FOOD
(6 % TOTAL NEEDS)
GLOBAL NEEDS 67 %
SME NEEDS - OCTOBER P. BOURGOGNE

7. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
AGRO FOOD
(6 % TOTAL NEEDS)
TECHNO NEEDS 33 %
SME NEEDS - OCTOBER P. BOURGOGNE

8. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TEXTILE & CLOTHING
(2.3 % TOTAL NEEDS)
GLOBAL NEEDS 57.4 %
SME NEEDS - OCTOBER P. BOURGOGNE

9. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TEXTILE & CLOTHING
(2.3 % TOTAL NEEDS)
TECHNO NEEDS 42.6 %
SME NEEDS - OCTOBER P. BOURGOGNE

10. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
WOOD INDUSTRY
(11.4 % TOTAL NEEDS)
GLOBAL NEEDS 60.2 %
SME NEEDS - OCTOBER P. BOURGOGNE

11. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
WOOD INDUSTRY
(11.4 % TOTAL NEEDS)
TECHNO NEEDS 39.8 %
SME NEEDS - OCTOBER P. BOURGOGNE

12. CONSTRUCTION AND PUBLIC WORKS (5.7 % TOTAL NEEDS)
GLOBAL NEEDS 68.3 %
SME NEEDS - OCTOBER P. BOURGOGNE

13. CONSTRUCTION AND PUBLIC WORKS (5.7 % TOTAL NEEDS)
TECHNO NEEDS 31.7 %
SME NEEDS - OCTOBER P. BOURGOGNE

14. METALLURGY METAL WORKS (24.7 % TOTAL NEEDS)
GLOBAL NEEDS 67.2 %
SME NEEDS - OCTOBER P. BOURGOGNE

15. METALLURGY METAL WORKS (24.7 % TOTAL NEEDS)
TECHNO NEEDS 32.8 %
SME NEEDS - OCTOBER P. BOURGOGNE

16. MACHINES AND EQUIPMENTS MANUFACTURING (13.7 % TOTAL NEEDS)
GLOBAL NEEDS 61.1 %
SME NEEDS - OCTOBER P. BOURGOGNE

17. MACHINES AND EQUIPMENTS MANUFACTURING (13.7 % TOTAL NEEDS)
TECHNO NEEDS 38.9 %
SME NEEDS - OCTOBER P. BOURGOGNE

18. COMMERCE OF INDUSTRIAL GOODS (6.9 % TOTAL NEEDS)
GLOBAL NEEDS 65.8 %
SME NEEDS - OCTOBER P. BOURGOGNE

19. COMMERCE OF INDUSTRIAL GOODS (6.9 % TOTAL NEEDS)
TECHNO NEEDS 34.2 %
SME NEEDS - OCTOBER P. BOURGOGNE

20. SERVICES TO ENTERPRISES (11.2 % TOTAL NEEDS)
GLOBAL NEEDS 74.5 %
SME NEEDS - OCTOBER P. BOURGOGNE

21. SERVICES TO ENTERPRISES (11.2 % TOTAL NEEDS)
TECHNO NEEDS 25.5 %
SME NEEDS - OCTOBER P. BOURGOGNE

22. Strategic analysis of the needs of enterprises in Auvergne
300 interviews (4 to 8 hours), 250 SME, 50 VSE
(RIS-AUVERGNE)
Factorial analysis of the simple correspondences
SME NEEDS - OCTOBER P. BOURGOGNE

23. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
AUVERGNE KEY FIGURES
1.3 million of inhabitants
26,000 km²
523,000 jobs (345,000 in tert. sector)
42,000 students
8.2 % unemployment
58,000 companies (incl. craft)
100 companies > 100 on staff
135 % foreign coverage
N°1 (75 %) French cutlery
Michelin, Limagrain, Pechiney...
SME NEEDS - OCTOBER P. BOURGOGNE

24. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Ambitions for the next years
diversification
more export
enterprise durability
detection and conquest of new markets
better use of the tool
wealthy
jobs
being more present
better quality
to absorb the investment
reinforce the technical means
fragile
0-50 jobs
72 %
SME NEEDS - OCTOBER P. BOURGOGNE

25. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Engines for the technological development
regulations
clients and market
commitment
0-49 jobs
fragile
jobs
wealthy
indust. & techno. environment
costs reduction
competition
86.5 %
SME NEEDS - OCTOBER P. BOURGOGNE

26. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Checks to the technological development
time
commitment
uncertain outlets
cash
skilled manpower
access to market
R&D resources
market unknown
weight of administration
wealthy
fragile
80.2 %
SME NEEDS - OCTOBER P. BOURGOGNE

27. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
The main waitings - needs for support
info. for financial subsidies
know how promotion
decision making support
looking for R & D partners
vocational training
access to information
watch development
fragile
wealthy
0-50 jobs
jobs
84.5 %
SME NEEDS - OCTOBER P. BOURGOGNE

28. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Use of the innovation support system
instruction delays
too complicated procedures
supported
globaly appropriate
wealthy
attribution criteria
globaly non appropriate
non supported
lack of visibility
system too theoretical
fragile
lack of good information
0-49 jobs
jobs
86.3 %
SME NEEDS - OCTOBER P. BOURGOGNE

29. SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Global typology
staff creativity
heavy administration
skilled manpower
watch development
market unknown
competition
detection & conquest of new markets
easy access to info.
manpower training
jobs
wealthy
reinforcement of the techno. potential
clients and market
prospecting reactivity
cash
decision making support
lack of skilled manpower
info. on subsidies
know how
quality process
reinforcement of the commercial potential
0-50 jobs
fragile
72.6 %
SME NEEDS - OCTOBER P. BOURGOGNE

30. NETWORKS - BENCHMARKING
SUMMARY
AMBITIONS- DEVELOPPEMENT
DEVELOPMENT FACTORS
DEVELOPMENT LEVERS
DEVELOPMENT BREAKS
SUBSIDIES
NEEDS FOR SUPPORT
PRODUCTION ORIENTED
COMMITMENT
process oriented
tendency to specialisation
KNOW HOW
remaining on the job
quality mastering
flexibility (purchase book)
technically skilled manpower
NETWORKS
commercial objectives
client's demand
role of OEM
few financial abilities
uncertain markets
lack of skilled manpower
rather non helped
ingorance - bad visibility
difficult access - unfair criteria
STRATEGIC THINKING
MARKET DRIVEN
new horizons
tendency to diversification
OPPORTUNITIES
open to new jobs
360° prospecting
develop. of the commercial potential
manpower creativity
NETWORKS - BENCHMARKING
complementarity research
techn. and commercial objectives
competition pressure
industrial and technical environment
lack of info. on market
heavy administration
lack of R&D means
rather helped
heavy - complex - delays
fuzzy readability
PROJECT BUILDING
DIVERSIFICATION
PARTNERSHIP
SME NEEDS - OCTOBER P. BOURGOGNE

31. Thanks for you patient attention
SME NEEDS - OCTOBER P. BOURGOGNE