1. The Retail Gap: Analysis in Kansas

2. Uses of Retail Gap Analysis
Measures sales gaps in retail sectors
Identify potential underserved markets
Aids businesses and community developers
Understand the history of local retail dynamics

3. NETS Database Establishment level data, including sole proprietors
Annual sales and employment data
24 years of historical data
Records both establishment births and deaths

4. Methodology Aggregated to 4-digit NAICS code
27 retail sectors, 21 business services sectors
Selection of peer counties by population
Gap analysis for all 105 counties in Kansas

7. Limitations Only identifies primary retail sector for each firm
Differing retail tastes and needs across regions
Cross-county supply of retail

14. Benefits of Retail Gap Analysis
Provides additional data source for small communities
Identification of underserved small markets
Enables better targeting of quality of life improvements

15. Thanks!