Presentation is loading. Please wait.

Presentation is loading. Please wait.

Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia

Similar presentations


Presentation on theme: "Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia"— Presentation transcript:

1 Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia

2 KFC is the world's most popular chicken restaurant chain.
Hungry?? KFC is the world's most popular chicken restaurant chain.

3 ABOUT THE COMPANY 5,200 restaurants in the United States and more than 15,000 units around the world. 455,000 KFC employees around the world. In 2009, KFCs sales reached $ 5.3 billion. China sales were responsible for 56% of the total revenue.

4 Located in Louisville, Kentucky
headquarters Located in Louisville, Kentucky

5 KFC President Roger Eaton

6 History 1930 – Sanders Court & Café
1940 – Birth of the Original Recipe 1980 – Col. Sanders died 1986 – PepsiCo acquires KFC 2002 – Yum! Brands 2009 – Introduction of Grilled Chicken

7 Products

8 KFC’s Success Marketing Strategies Opinion about Their Chicken

9 What brings success? Specialty and Variety of Chicken Items
Secret Recipe of 11 Herbs and Spices International Marketing

10 International Marketing

11 Marketing Bucket of Chicken 2 in 1 Units Restaurants (Yum Company)
Global Marketing

12 Taste their chicken Chicken? KFC! Chicken Sandwiches

13 Interesting facts about KFC
KFC Packing and Environment

14 KFC Social Responsibility
Charities Scholarship Disaster Relief

15


Download ppt "Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia"

Similar presentations


Ads by Google