2. Web managers meeting Wage Indicator
June 17th, Rutger Huisman

3. BE - www.loonwijzer.be and www.votresalaire.be DE - www.lohnspiegel.de
Reports
BE - and
DE -
ES -
PL -
UK -
FI -

4. Global – Technical structure
No big technical obstacles found in the source code
Improvements
Browser title - Suggested structure:
<title>Page title – Site title</title>.
Header tags – H1, H2, H3
W3C standards - Be as strict as possible.
Robots.txt - Should be placed in every web root.

5. Global – Internal Link Structure
No big obstacles found
Improvements
Sitemap - To make it easy for the SE’s, add a sitemap or a sitemap.xls could be placed in the web root.
Link sub headers on the homepage.

6. Global – Content Relevancy
Relevancy is good, but quantity can be improved
Points of interest
Use important key phrases – Especially in titles, headers and other important places.
Don’t use “Read more…” – This isn’t relevant text for the linked page.
Relevant articles - Add frequently new (news) articles.

7. Global – Link Popularity
PageRank = 5
Points of interest
External linking – Use key phrases where possible.
Partners – Ask them to refer to your website.
DMOZ.org – Important directory used by many websites; submit your website.
Yahoo! Directory – Suggest your website.

8. French website uses Dutch meta-keywords and meta-language
Belgium
French website uses Dutch meta-keywords and meta-language
Use header codes
<H1>Relevant header</H1>, or/and
<h2>, <h3>, <strong>
Use alternative text (alt-tags)
Very important for linked images!
Use descriptive text with, if possible, key phrases.

9. Meta-keywords are in Dutch Meta-language is Dutch Use header codes
Germany
Meta-keywords are in Dutch
Meta-language is Dutch
Use header codes
<H1>Relevant header</H1>, or/and
<h2>, <h3>, <strong>
Use alternative text (alt-tags)
Very important for linked images!
Use descriptive text with, if possible, key phrases.

10. Meta-language is Dutch Use header codesUK
Meta-language is Dutch
Use header codes
<H1>Relevant header</H1>, or/and
<h2>, <h3>, <strong>
Use alternative text (alt-tags)
Very important for linked images!
Use descriptive text with, if possible, key phrases.

11. Meta-keywords are in Dutch Meta-language is Dutch Use header codes
Finland
Meta-keywords are in Dutch
Meta-language is Dutch
Use header codes
<H1>Relevant header</H1>, or/and
<h2>, <h3>, <strong>
Use alternative text (alt-tags)
Very important for linked images!
Use descriptive text with, if possible, key phrases.

12. Meta-language is Dutch Title-attribute
Spain
Meta-language is Dutch
Title-attribute
It’s good to add the attribute to a link-tag, but don’t place it between the “a” and the “href”.
Use header codes
<H1>Relevant header</H1>, or/and
<h2>, <h3>, <strong>
Use alternative text (alt-tags)
Very important for linked images!
Use descriptive text with, if possible, key phrases.

13. Meta-language is Dutch Some meta-descriptions are Dutch
Poland
Meta-language is Dutch
Some meta-descriptions are Dutch
Use header codes
<H1>Relevant header</H1>, or/and
<h2>, <h3>, <strong>
Use alternative text (alt-tags)
Very important for linked images!
Use descriptive text with, if possible, key phrases.