1. Creating a new story: A library strategy
A partnership between La Trobe University Library and Patricia McMillan
Presented at ALIA Information Online 2017

2. A strategy needs to be accessible

3. A strategy provides a roadmap
University Strategy Library Strategy

4. Acknowledging our history

5. Improving our communication with storytelling

6. The process

7. The process

8. The outcome: a strategy which tells a story…

9. ….with clear benefits for our stakeholders
It will be easy to find what you need in the Library, whether you come in person or interact with us online. You’ll continue to receive the outstanding service the Library is known for.
Everyone
With improvements to ASK La Trobe, you’ll get the right help more quickly. There will be more opportunities and resources to develop skills for the digital world in your courses and at the Library.
Students
We’d love to have your involvement as we work together to develop a framework and roadmap for embedding skills for the digital world into La Trobe’s product offerings.
Academics
You’ll find out about services that can help you save time, manage your research data, collaborate more seamlessly, extend your reach, and show your research impact. You’ll have easy, convenient access to these services in your own time, wherever you are.
Researchers

10. So why use storytelling?
Data is gathered in context
Stakeholders are fully engaged
People like telling their stories!
Stories resonate

11. Storytelling Overcomes Three Barriers
People tune into stories and remember them
Attention
Stories influence feelings and decisions
Stories are concrete and meaningful
Abstraction
Attitudes

12. Questions?