1. Strong Membership
Sam Grayston

2. Who am I?
Sam Grayston Senior Manager, Member Nationwide Building Society
Join the dots up looking backwards
NBS
TCG
Teacher Drama
(the lesson example)
Fundamental truths – why me (rewarded); friends (belong); choice (voice)
Thinking about today, a teaching story from when I was teaching that came to mind…
9GT
Drama session – all the Y9s make a play with character, location and first line. So your character is a detective, the location is a castle and…
Why? Everyone is doing the same?
Fiona – fav class, you can use a single prop from the props box
Can we be with our friends?
Ian – as you worked so well last time, yes, groups of 4-6 of your choice
Detective, castle and first line…
Can we choose the first line?
Tash – let’s have a couple of suggestions and then you can vote - ‘I didn’t do it’ good idea Hayley, ‘the voices made me do it’ – also good Paul. So let’s vote. OK, it’s ‘I didn’t do it’

3. “View from the other side”
Top ten
Don’t go long
Don’t be boring

4. 1. It’s very similar…
It's very similar (membership, large)

8. 2. It’s very different…
It's very different (money, philanthropy)

10. 3. Times are changing
We're both finding our feet (change in CEO and marketing)

12. 4. Leader, not challenger
The best story never told (membership is unique)

14. 5. What we believed about membership is still true
Choose/Deserve/Belong

15. Being a member feels like three things…
CHOOSE
DESERVE
BELONG

16. 6. The AGM is a big deal
The AGM is a big deal (voter turnout, charity)
Governance
The Co-op
Nationwide
Board of Directors
Used to be lay-members, now professional board
Professional board
Member council
National member council of 100 members (used to be three tiers of governance – National, Regional and Area)
n/a
AGM
c.2m eligible members, 3% turnout
c.8m eligible members, 10% turnout
Other activities that shape and influence decision-making
Being Coop events
Let’s Talk website
Local Forums
Community Champions
Member TalkBack events and online
Member suggestions in branch and online
Connect panel
Citizenship strategy

18. 7. It’s not all about events
Events are not everything we do!

19. 8. Member voice is high on the agenda
Member voice is high on the agenda (connect and new digital work)

20. Keep me informed Hear my voice Start my journey Show me mutuality
Most engaged
Keep me informed
Hear my voice
Start my journey
Show me mutuality
Not participating
Participating a lot
Least engaged

21. 9. Colleagues are important
Colleagues are important (nice teams to work with)

23. 10. Values do make a difference
Values make a difference (says everyone who comes from places where there are no values)

24. Top ten It’s very similar It’s very different Times are changing
Leader, not challenger
What we believed about membership is still true
The AGM is a big deal
It’s not all about events
Member voice is high on the agenda
Colleagues are important
Value do make a difference