1. The future of UK Bike Share BikePlus 2nd Annual Conference 28/09/2017
Achieving Social Equity in Bike Share Bikes for All pilot project, Glasgow
The future of UK Bike Share
BikePlus 2nd Annual Conference
28/09/2017

2. Background
Low income households spend 10% or more of their income on mobility
Dependent on bus services restricting opportunities
Cost of travel
Lack of flexbility
Social exclusion
Barriers to education, employment, services and social opportunities

3. Background Bike share scheme is a lower cost convenient alternative
However,
Low take up among lower income and ethnic minority residents
Reasons:
Need of a bank account and card to register
Risk of charges for accidental damage
Cultural reasons

4. Background
Bikes for All replicates the success achieve by “The Better Bike Share” Programme in the USA.

5. Membership offer
Access to a bike using the Glasgow bike sharing scheme NextBike for:
£3 for one year
Free first 30 minutes per ride
50p per extra half an hour
£5 cap
No credit card to register
If negative balance, need to top up for next use

6. Initial Situation Start of pilot: July, duration: 8 weeks 100 vouchers
Specific postcodes in Glasgow
Sessions for sign ups, road skills and route navigation

7. Issues and learnings Technical issues Logistics Membership offer
Importance of the free phone number for bike hire and customer service
Team available for any issues
Logistics
A base in the target area
Bikes distribution – empty stations
Opportunities to target areas with unused stations
Membership offer
Fear of going over the 30 minutes
30 minutes is short to navigate the city when unconfident

8. Engagement 100 vouchers in a short period of time
Focus on sign-ups rather than engagement
Integration of Bikes for All into Wheel Being

9. Engagement We organised and attended And reached 100 people
More than 10 sessions – road skills and route navigation
and attended
Several community meetings and events
And reached 100 people
16 sign ups through open sessions at the Hub
23 sign ups through closed sessions with communities
27 Wheel Being Participants
21 sign ups through community and cycling events
13 individually at the Hub

10. A case-study

11. Prospects for Wheel Being
Targeting communities near NextBike stations
Using resources for engagement and sustainability
Utilise existing links with partner organisations
Training key workers in selected partner organisations to sign up and introduce participants to the scheme

12. Conclusions

13. Thank you