1. 1.02 Understand career opportunities in marketing to make career decisions

2. Career Opportunities
Identify types of businesses that offer careers in marketing.
Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc.
The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

3. Marketing Careers Describe the following marketing careers:
Marketing research – learn about the markets and what influences customers’ purchasing decisions
Advertising – reach out and attract customers
Product management – functions pertaining to the product component of the marketing mix
Distribution/Warehousing – channel management
Sales – influencing the customer to purchase
Retailing – store management
Service marketing – marketing intangibles
Customer service – satisfying customers
Public relations – improving the company’s image

4. Skills necessary for marketing careers
Describe well-recognized traits and skills needed for success in marketing careers.
Honest and trustworthy
Knowledgeable (about sales and product)
Enthusiastic
Technically savvy
Reliable
Self-motivated and goal oriented
Communication skills (communication is at the center of all marketing activities)