1. Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits”
FIRST YOU MUST check exactly what the question is asking! It may not actually be asking for a business benefit or drawback!
If is does ask to explain a benefit or drawback – try some of the following……………

2. BUSINESS BENEFITS Premium price Add value Differentiation / USP
Increased market share
BUSINESS BENEFITS
Increase profit margins
Competitive advantage
Lower unit costs
Target more market segments
Differentiation / USP
Increased sales revenue

3. BUSINESS PROBLEMS Ruin image Increased waste Increased costs
Lose customers to competitors
Reduce margins
Loss of market share
Inability to meet demand
Too small a market