1. Writing the 2nd essay

2. Writing the 2nd essay
Remember, you must convince an investor that he/she should invest money into your business. You are writing a business plan!
Also, DO NOT SPEND LOTS OF TIME DRAWING PICTURES OF YOUR PRODUCT! Your drawing is not very important. What is more important is your academic writing and your business product or service. Do not spend many weeks drawing your product and think that I will give you a good grade. If your written essay is bad, then you will get a bad grade.

3. 2nd Marketing essay
You must choose the right product or service using the 4 P’s:
The right product
Sell at the right price
Market in the right place
4. Use the right promotion

4. Writing the 2nd essay 1st paragraph
You must have an introduction paragraph. Answer questions like: what is it? What does it do? Why did you choose that product to make? Why would anyone want to buy or use it?

5. Writing the 2nd essay Example:
For my 2nd essay, I have chosen a product that I call ___________. This product is ______________. It can do __________________. It will help people/it will be popular because ____________.

6. Writing the 2nd essay
For my 2nd marketing essay, I have decided to create a product called the Sleep Spray. This product is a small spray bottle filled with medicinal herbs that you spray on your neck 30 minutes before you go to sleep at night. Within 30 minutes, you will fall asleep because it causes the chemical melatonin to increase, which makes a person sleepy. People in the United States are stressed and tired and need proper sleep so they can be productive and work well at their jobs. There are 30 million people in the United States who have problems sleeping, and this product can help them and the companies they work for, which will help their health and the country’s economy.

7. 2nd Marketing essay
You must choose the right product or service using the 4 P’s:
The right product
Sell at the right price
Market in the right place
4. Use the right promotion

8. 4th paragraph: The Right Promotion
How will you promote your product?
You have experience writing about promotions/advertising from your 1st essay to help you.
How will you promote your product or service? TV, radio, Internet, social media(Facebook), etc.?
Tell me why are you using that promotion.
What will your promotion be like? Give me an example of the advertising you will do.
How do other companies do their promotions? And how does that influence your choice of promotion? Show me 1 promotion online of a competitor.

9. Promotion
I will promote my product mostly online through social media on Facebook because my product, Healthy Skin Cream, is for young people, and they use social media a lot. Other companies that sell skin care products such as EarthSplash, promote their products online using social media promotions. An example promotion: On Facebook, EarthSplash has special promotions such as buy 1 skin care lotion and get 2 extra lotions 50% off: .Therefore, I want to have a Facebook page called Healthy Skin Cream where I can promote my products and sell directly to my consumers. I can have promotions such as Buy 1, Get 1 free and discount days where I sell my productions for ½ price on Mondays.

10. Remember to do your reference page!
APA style with reference page and reference numbers in your essay.

11. Also: Have a drawing of your product (if you can)

12. Bonus! Extra 10 points
If you create your very own Facebook page for your product, I will give you an extra 10 points on your essay.
Examples: