1. Campaign Management

2. Ellen Bijsterbosch Regional elections 2011
Parliamentary elections 2012
Local elections 2014
EU elections 2014
Regional elections 2015

3. D66 Utrecht

4. D66 Utrecht

5. Utrecht 300.000 citizens Young population
45 seats in municipal council
D66:13 seats
GroenLinks (green + leftist): 9
VVD (right wing liberal): 5
PvdA (social democrats): 5
SP (socialists): 4
CDA (christian democrats): 3
Christenunie (christian conservative): 2
Stadsbelang (local party): 2
Partij voor de Dieren (animal rights): 1
Student & Starter: 1

6. Organisation Analysis Strategy Planning Execution Evaluation
Phases
Organisation
Analysis
Strategy
Planning
Execution
Evaluation

7. Organisation: roles Campaign manager Online manager
Offline manager (events, debates)
Volunteers manager
Message manager
Press officer

8. Analysis Deciding what your main themes will be
Make a SWOT analysis on those themes for both your own party and your competitors

9. SWOT Strength (internal) Weakness (internal) Opportunity (external)
Threat (external)

10. Key message

11. Strategy
Knowing who your voters are and defining target groups
Who are likely to vote for you?
Can they be identified clearly and reached easily?
What do you have to offer to them?
Is what you have to offer them a deciding issue for a vote?
Choices: how you will spend your resources (time, money, volunteers): both where you will spend and where you won't
We used polls to test our assumptions: 1 & 2

12. Planning: message calendar
Campaigning activities
(Television)debates
Events or special days, like International Woman’s Day
Et cetera
Make sure your message is coordinated
content-wise, but also medium wise.

13. Planning: message calendar
Campaigning activities
(Television)debates
Events or special days, like International Woman’s Day (insert photo)
Et cetera

14. Volunteers <3 Keep the bar low (any effort is more than welcome!)
Keep them posted (FB group, MailChimp)
Keep the party members who are not actively involved also posted
Keep them happy and make them feel appreciated

15. Volunteers <3

16. Volunteers <3