2. rules are someone else’s opinion
donasarkar

3. customers = tribe

5. head of windows insiders program

6. my life has changed a bit
July 11, 2016
June 1, 2016

7. I have learned a LOT about customer <3

8. customers fear change & that’s okay

9. they really want to see you’re a *real* human

10. a good way to do that is with pictures and videos

11. and behind-the-scenes info

12. they love (good) surprises

13. however…they don’t mind bad news— if it has an explanation

14. you have to show up consistently & sometimes engage with them 1:1

15. they love knowing you are their advocate

16. they love when you speak their language

17. …and appreciate their culture

18. customers want to be asked for their help

19. and they want to be acknowledged for their help

20. they want their world expanded

21. they like to be envied by others

22. as humans we love a bit of nonsense

23. more than anything, they want to belong to a tribe – your tribe

24. a symbol (or family crest) unites you

25. they want a f2f connection after knowing you online

26. they want to know your long-term plans involve them

27. …so let’s treat our customers with the same <3 as we give our teams customers too rely on us for their livelihood

28. Join our tribe:
Insider.windows.com

29. Complete your evaluations… for a chance to win a prize!
Complete your session and conference evaluations here: aka.ms/wpcevals or though the mobile app
Thank you partner. We value your feedback.
Microsoft will donate $1 $5
for completing a session evaluation
for completing the overall conference evaluation
to the non-profit organization Right to Play, a Microsoft YouthSpark Partner