1. Business models for Mobile Cloud Architectures
Presented by: Jacques Bou Abdo, PhD.
Data, Digital assets and Platforms for innovation   The World Conference on Intellectual Capital for Communities UNESCO, July 13

2. Outline Introduction Architectures Proposed Architecture
Business Models
Jacques Bou Abdo, 2016

3. Introduction
MCC Definition
User
User
Operator
Jacques Bou Abdo, 2016

4. Architecture 1: Cloud computing with mobile terminals
User cost
Operator’s Revenue per channel
Cloud computing with mobile terminals B

5. Architecture 2: Virtual cloud computing provider
User cost
Operator’s Revenue per channel
Virtual cloud computing provider
Average: B/N
Downloader: B
Sharer: 0 B

6. Architecture 3: Cloudlet
User cost
Operator’s Revenue per channel
Cloudlet

7. Proposed architecture: OCMCA
Our proposed architecture implements the following requirements:
User Requirements:
Decrease delay
Decrease power consumption
Ensure high mobility (coverage)
Ensure scalability
Ensure user privacy
Support multicast
Decrease cost
Operator Requirements
Propose a profitable business model.
Jacques Bou Abdo, 2016

8. Proposed architecture: OCMCA
Jacques Bou Abdo, 2016

9. Business Models Architecture User cost Operator’s Revenue per channel
Cloud computing with mobile terminals B
Virtual cloud computing provider
Average: B/N
Downloader: B
Sharer: 0
Cloudlet
OCMCA
B/d
M×B/d
1- It also increases the customer rejection rate since the "subcarriers" will be already reserved. Higher customer rejection decreases potential profits and customer satisfaction. The number of connected users is limited to "sub-carriers" available at this sector/cell.
2- Although this architecture achieves low average user cost, but in reality only one user (Downloader) is paying full tariff and the remaining users (sharer) are getting advantage of it. The Downloader's motivation should be studied more for this architecture to implantable.
3- Although this architecture seems very attractive for users, it creates both mobility and coverage issues; since most of "Tour De France's" race tracks are not covered by Wi-Fi signals. This architecture can only serve a small portion of the fans.
4- Usually M > m > 1, this architecture decreases the user cost and increases the operator's profit without affecting potential profits and decreasing customer satisfaction. This win-win situation is definitely interesting for operators.
B: Cost per 1 bit sent over a unicast channel in a mobile network.
B/d: Cost per 1 bit sent over a multicast channel in a mobile network (discount).
M: Number of service users in a mobile cell (M >> d >> 1).
N: Number of service users in a Wi-Fi range.
Jacques Bou Abdo, 2016

10. Thank You
Questions?
Jacques Bou Abdo, 2016