1. The Bistro Eatery Kelli Morgan - Business Plan
Children’s Hospital of Michigan
Specialty Center

2. The Bistro Eatery What is this? Features Location Hours of operation
What makes the Bistro different from other competitors within the Children’s Hospital campus

3. The Bistro Eatery Competitors

4. The Bistro Eatery Market Analysis
Who will use this service
Describe demographics
How will they find out about this service
How will they physically get to this service

5. The Bistro Eatery Patient Service Cycle
Current number of employees at CHM- Specialty center: 156
Average number of clinical personnel at each site daily (physicians, PA's, NP's, techs, etc): 82
Number of patient visits daily: 258
Average number of people who enter the building daily: 765

6. The Bistro Eatery Patient Service Cycle Continue
How many of the people counted as "foot traffic" are children?
387
Average number of procedures done daily that require the patient to be NPO:
CHM Specialty Center-Detroit ____ 0 procedures. <5 blood draws requiring NPO status (they move to the head of the line when they arrive)
What services lines are represented at the site
Adolescent Medicine
Primary Care
General Pediatrics
Lead Clinic
Allergy
Immunology
Rheumatology
Vasculitis

7. The Bistro Eatery Patient Service Cycle Continue
What services lines are represented at the site- continue
Dermatology
Endocrinology
Diabetes
Genetics
Metabolics GI
Infectious Disease
Nephrology
Dialysis
PM&R
Myelo
Pulmonary
Infusion center

8. The Bistro Eatery Patient Service Cycle Continue
Hours of Operation: 7a-7p
(Dialysis starts the earliest and ends the latest).
Days of Operation: Mon-Saturday
Time of day the first patient arrives? 7a
Time of day the last patient leaves? 7p

9. The Bistro Eatery Patient Service Cycle Continue
What are the peak services times? 830a-230p
How do you currently handle patient/ family requests for food/snacks?
Small supply in clinics for patients
Retail pharmacy sells snacks, drinks

10. The Bistro Eatery SWOT Analysis 2013
Strengths
Great degree of Sandwich customization
Choice of healthier meals
Work in conjunction with Children’s Hospital of Michigan
Low startup costs
Weaknesses
Interior design looks cheap
New eatery/business
Currently only one eatery
Opportunities
Increasing demand for healthier food
Easy access to food – good food
Changing customer habits and new customer groups
Only eatery located inside of Children’s Hospital Specialty center
Threats
Trend towards healthy eating
Local fast food restaurant chains

11. The Bistro Eatery Implementation Plan
Implementation Timetable
The Bistro will plan to open December 31, There will be announcement on the opening day in the E-News letter for the Children’s Hospital of Michigan and a small ribbon cutting ceremony.
The most critical steps will be to have all the appliances in good working order as promised by lease agent prior to opening day.
Fully staffed for opening day
I will be responsible for each and every stage of implementation.

12. The Bistro Eatery Implementation Plan Continue
Evaluation
The main objectives for the Bistro will be to serve all my customers with healthy meals that will be a convenient to pick up on the go or dine in, and be competitively priced to fit all budgets.
I will run different reports on a regular basis to get a feel of how the business is doing with special software to monitor the progress.
I will have daily huddle meetings with my team of employees to give inspiration, recognition, thoughts/ideas.
If objectives aren’t met, I will have to re-focus on what needs to be done differently for a different outcome.