1. CHAPTER 22 Public Relations Project
Purpose
The Public Relations Project gives students an opportunity to promote their organization, a project, school, DECA chapter, or marketing department in a favorable manner to the community.

2. CHAPTER 22 Public Relations Project
Scenario
Successful business leaders understand the importance of developing good community relations.
Students participating in the Public Relations Project will demonstrate the skills needed in planning, organizing, implementing, and evaluating a single public relations campaign conducted by the group.
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3. CHAPTER 22 Public Relations Project
Scenario
The campaign may focus on any topic or subject of interest to the group and should involve the majority of the chapter members.

4. CHAPTER 22 Public Relations Project
Description
The Public Relations Project can be completed by one to three students.
The project consists of two major parts: the written document and an oral presentation by chapter representatives.
The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached) but excluding the title page and the table of contents.
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5. CHAPTER 22 Public Relations Project
Description
The oral presentation will consist of 10 minutes for students to present their public relations project and 5 minutes for the judge to ask questions about the project.
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6. The body of the written entry consists of the following parts:
CHAPTER 22 Public Relations Project
Description
The body of the written entry consists of the following parts:
Executive Summary
Campaign Theme or Focus
Local Media and Other Promotional Possibilities
Campaign Organization and Implementation
Evaluation and Recommendations
Bibliography
Appendix

7. Performance Indicators Evaluated
CHAPTER 22 Public Relations Project
Performance Indicators Evaluated
Develop and/or identify a theme for a public relations campaign.
Plan and organize a public relations campaign for the local community.
Work as a team to successfully complete a public relations project.
Implement a public relations campaign.
Evaluate the planning and implementation process.