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Debate Books have no relevance in today’s media
Pick a side and write a paragraph with 3 points and support. Topic Sentence > Point 1 > support > Point 2 > Support > Point 3 > Support > Conclusion Ex. Books still have relevance because they can be used to start fires. Books are made of paper and paper is easy to burn.
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Books The original mass media
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What is a book? Every medium has it’s own unique characteristics
What is it about a book that gives it value compared to the other media?
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Characteristics of books
Linear Words and sentences follow each other to build meaning
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Characteristics of Books
Uniform Every Book of the same title has the same content This is thanks to the nature of the printing press Before stories were handed down and could change by storyteller or handwritten copy
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Characteristics of books
Permanent Records Printed words are permanent Allows us to understand points in time and word origins However, while the world changes, books stay the same So they aren’t very relevant to current events
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Characteristics of books
Portable and durable Easy to transport Also they are very durable due to their materials Don’t require a power source
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Characteristics of Books
Low entry barrier While there is some major publishing conglomerates that control a lot of the content There are also many options to circumvent the system Desktop publishing Smaller specialized publishing houses
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Advantages What are the advantages of books over other media?
What are the disadvantages?
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Types of Books Novels – Book length fictional works
Almanac – book-length collection of useful facts, calendars, and advice Audio books – printed books narrated onto cd
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Types of books Fiction Classics Fantasy Mystery Romance Thrillers
Sci-Fi Western
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Types of book and Genres
Non-Fiction Art Biography Cooking Entertainment History Reference Sports
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Types of Books Children’s books Textbooks Young Adult Graphic Novels
Audio E-books
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Letters with little Curlycues on the end Sans-Serif Straight letters
typography Serif Letters with little Curlycues on the end Sans-Serif Straight letters
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History Before books as we know them stories were passed down by word of mouth After the invention paper, information was written in the form of scrolls Eventually they took on the form we recognize today
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Pre-books Papyrus – Created by the Egyptians around 2400 B.C.
Made from plant reeds along the Nile river Papyrus was rolled into scrolls Parchment – Treated animal skin Replaced Papyrus and was used by majority of Europeans up until the 13th century Parchment was more durable than paper Paper – Created in China around 105 A.D. Paper was cheaper than parchment and would help to spread books to a wide audience
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Manuscript Culture The period in which books had to be hand written and hand bound Priests and Monks wrote the worlds books by hand They were known as scribes Because of this, most books were religious or philosophical
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Pre- Printing Press Available to only the best educated elites
Written mostly in Latin Government feared the spread of literacy Books are rare and expensive
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Printing Press Earliest Printing Presses dated around 1051 in China
Around 1234 movable type appeared in Korea Failed to evolve and be widely adopted due to the complexities of the Asian Language (40,000 characters in China)
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Gutenberg Press In 1450 Johannes Gutenberg invented his movable type Printing Press in Europe First major book to be printed was the bible
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Books Part 2
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Print in America American Print like other countries began with religious texts The Bay Psalm Book was the first printed in America in 1644 Literacy was high in the colonies Ben Franklin was one of the prominent printers in the new world 1732 he printed his Poor Richard’s Almanack Also printed Thomas Paine’s Common Sense Political Pamphlet that supported Independence
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Print in early America Religious and Government works
Lack of diversity Printing was done with permission of colonial governors Criticism of the government was never allowed Printers were jailed for printing criticism of the Government
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Stamp Act Stamp act was a tax to recoup money spent on the French and Indian War All printing must have a government stamp It allowed for greater control of the message and limited expression by the colonies Printers openly revolted and printed books and pamphlets critical of the crown Thomas Paine’s Common Sense was the most famous of these works
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Post Revolution Books still expensive for masses (weeks pay)
Newspapers grew quickly but books growth was slower Compulsory education helped growth (by 1900) Literacy rose and demand rose In 1861 the US had the highest literacy rate in the world 58%, by 1900 it was at 90%
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Rise of the book industry
In the mid-1800s publishers began to print paperback novels Dime Novels and Pulp Fiction Paperbacks transformed books into a true mass medium Many youth took these Novels with them to WWII When they returned, many attended college on the GI Bill This caused a higher demand for textbooks
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Publishing houses Publishing houses are the organizations that supervise the overall production of books Development of new books Editing Printing Marketing
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The Book Market today 80% of US books are sold by 5 companies
Big Six five of Publishing Simon & Schuster (CBS) Hachette HarperCollins (NewsCorp) Random House/Penguin Group MacMillan
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Market Breakdown 30% textbooks 25% Reference Titles
45% Consumer Content $40.32 Billion in 2008
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Censorship Books are a constant target for censorship
In schools and Libraries, these complaints usually are initiated by a parent objection Should we be allowed to tell our schools and libraries what they should purchase?
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Banned Books Harry Potter Captain Underpants Hunger Games Twilight
Huckleberry Finn Of Mice and Men Catcher in the Rye
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Book Burnings
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Books and the box office
$7.7 billion in worldwide box office $7.7 billion in Book sales $24 billion in sales
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Facts about books Americans buy 4 books per year on average
47% of adults read literature Literary readership has declined 30% over the past 20 years for young adults
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Future of Books E-books are on the rise
Amazon has become the leader in e-book distribution Apple is moving into the market E-books vs. real books Discuss
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E-books More Portable Instant purchasing from home Less entry barriers
Gives new life to out of print books Greener? Requires power Do you own E-books? Can you Share E-books?
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E-books Computer text is said to be harder to read 60% slower
Libraries are beginning to offer e-books
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Timeline
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Most influential books
Read a selection for 5 minutes After write 2-3 sentences about your thoughts and attitudes about the book after your five minute reading 2 minutes to write then we’ll rotate tables
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Books are not dependent on large audiences like other media
Allows books to be more diverse and risky Not dependent on advertisers Corporations have no say unlike other media
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Aliteracy – someone has the ability to read but refuses to do so
30% of 13 year olds read every day 15-24 spend 7 to 10 minutes a day reading 50% of never RFP
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1 million new titles and editions are published in the US per year
2008 Americans bought 3.1 billion new books with book industry revenues of Billion
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Trade books – books that are for mass consumers
Trade books – books that are for mass consumers. These include fiction and non-fiction works Professional Books – Reference and educational books for professionals in an industry (doctors, lawyers, marketers, scientists, etc.) Textbooks – Books published specifically for education
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Amazon and book stores
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Questions for review
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