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The requirement for candidates is to be able to write about the representation of a specific social group they have studied across media (such as ‘youth’)

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Presentation on theme: "The requirement for candidates is to be able to write about the representation of a specific social group they have studied across media (such as ‘youth’)"— Presentation transcript:

1 The requirement for candidates is to be able to write about the representation of a specific social group they have studied across media (such as ‘youth’) and to broaden out to a consideration of the wider significance of those representations.

2 Implications of Representations
Moral Panic Self Representation Segregation Development of subcultures Demonisation Stereotypes Self fulfilling prophecy Increased pressure Change in legislation Exploration and understanding Empathy

3 What is collective identity and how is it mediated?

4 HYPERDERMIC NEEDLE Cohen: Moral Panics youth culture and its perceived possible threat to order and social rules Agenda Setting: the media has the power focus public discussion on particular issues. Again, it can’t tell us what to think but it can tell us what to think about. Gramsci: Anything that does not fit with the ruling class’ hegemony or ‘normality’ is segregated. Hegemony is a site of constant struggle - societies are constantly debating what is and isn't acceptable. Althusser: The Media is part of the ideological state apparatus who transmit dominant ideology to the people Acland: Media’s representation of youth is used to maintain social order, or in other words keep young people in their place Giroux: Media representations of young people have become an 'empty category'. Because they are constructed by adults, reflecting adults concerns, anxieties and needs Gauntlett: Individuals will 'pick and mix' their media and can select what they want to use in construction of own identity

5 Collective identity: YOUTH
How is it mediated?

6 What is collective identity and how is it mediated?
Write your introduction for this question.

7 YOUTH What categories of youth are represented in TV?

8 SKINS REPRESNTATION THEORY MEDIA LANGUAGES IMPLICATIONS

9 SKINS REPRESNTATION THEORY MEDIA LANGUAGES IMPLICATIONS

10 SKINS REPRESNTATION THEORY MEDIA LANGUAGES IMPLICATIONS

11 What is collective identity and how is it mediated?
Write your second paragraph for this essay. TV example – SKINS Representation (of youth) Media Languages Theory Implications (for the collective / wider society)

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