2. Introduction Welcome! What we will cover Benefits Background Brief
Process
Evaluation
What we learned

3. Why bother with a website?
First port of call for many visitors/supporters
94% of attractions had a website in 2014, with a quarter of those sites offering an online booking facility*
Key donation tool
16% of people who gave to charity in 2015/2016 donated online**
*VisitEngland’s Visitor Attraction Trends in England 2014 report (published July 2015):
** CAF UK Giving Report 2015 (published May 2016): giving/caf_ukgiving2015_1891a_web_ pdf?sfvrsn=2

4. Background – History of Hastings Pier
1960s/70s
1950s

5. History continued
2000s
2016 – now open!
2010

6. Website brief – what did we want to achieve?
Encourage people to visit
Tell the story
Promote activity
Build support
Make site easier to use and navigate
More accessible/interactive
Mobile responsive*
Reflect new commercial phase of Hastings Pier
- Bring together existing branding with new commercial identity
*51% of people who visit your website do so on a mobile device. Nonprofit Tech For Good (16th Sept 2015):

7. Branding – Hastings Pier Charity

8. Branding - Interpretation
Part of Heritage Lottery Funded Learning Programme
Digital Memories site
Digital touch tables in the Memories Room
on the Pier

9. New branding Worked with Ross Andrews-Clifford at Junction44
Colour palette
Informed by Pier’s setting and bright ‘seaside’ tones
Complement each other
Logos
Informed by Interpretation
Fonts: Clarendon (headings)
and Avenir (body)

10. How we did it Very short timeframe
Worked with Ben Lewis from 6970 Design
Gave existing site a ‘makeover’ (same site, different design)
Changed website domain (from to
Design process
Researched other sites
Content
Design
Approval from the CEO and Board of Directors
Launched/reviewed

11. Content
Think about most important pieces of information you want to get across
Write down page/section structure and build content around it
When writing text, consider:
Word limit
SEO (Search Engine Optimisation)
When sourcing images, consider:
Copyright
Suitability

12. Design – Wireframes

13. Design – Visuals

14. Final result
Homepage
Events – all
Events – specific

15. Evaluate your website’s success
Use Google Analytics to determine:
Number/demographics of people visiting the website
Most popular pages
Follow-up actions
Bookings
Donations
Online shop orders
Enquiries
Social media follows
In-person feedback

16. What we learned Things to think about before you commission:
Who is your audience?
What do you want your website to achieve?
(If you have one), how can you improve your current website?
Do your research
Ask for advice/feedback
Keep building on and improving your website

17. Katie Sherry, Hastings Pier Charity: katie.sherry@hpcharity.co.uk
Thank you and good luck!
Katie Sherry, Hastings Pier Charity:
hastingspierofficial
@Hastings_Pier