1. UNDP Armenia
Presents

2. Content IRTD Project introduction
Integrated Rural Tourism Development Project
Content
IRTD Project introduction
Rural Tourism Inventory Piloting
Integrated Rural Tourism Development Project
Speakers
Arman Valesyan-Project Coordinator
Varduhi Sargsyan-Inventory Task Leader
Photos provided by JODI HILTON PHOTOJOURNALISM
Developed for AUA Ecotourism in Armenia Conference
Date: 15 April, 2017

3. Integrated Rural Tourism Development Project
Project Facts
Project Target: 60 villages throughout Armenia
Project Duration: September December 2019
Project Donor: Government of the Russian Federation
Project Implementation Agency: UNDP Armenia
Implementing Partner: RA Ministry of Territorial Administration and Development
Project Budget: $3,000,000

4. Integrated Rural Tourism Development Project
Component 1: Planning
Inventory
Partnership Platforms
University Involvement
Component 2: Increase Income Level
Pro-business oriented projects
Component 3: DMO
Local destination management institutions

5. Integrated Rural Tourism Development Project

6. Integrated Rural Tourism Development Project
Rural Tourism Resources Inventory Inventory Process Plan
Preliminary design of the methodology
Piloting the preliminary design in two marzes
Shortlisting villages from the pilot marzes
Analyzing and reflecting on the pilot phase
Revising and finalizing the methodology

7. IRTD: Rural Tourism Resources Inventory
Information Sought
Data Sourcing
Support Services / Infrastructure
Hospitality
Transportation
Food Service
Other
Attractions
Nature
Human made
Human Living Activities
Recreation / Entertainment
Tourism Potential
Phase 1 - National
Secondary data
Phone interviews
Phase 2 – Short list
Primary data – field visits, in- depth interviews, direct observation
Socio-Economic Characteristics
Demography
Geopolitics
Economy

8. IRTD: Rural Tourism Resources Inventory Additional Data Source
Data Collection / Process and Tools
Questionnaire
Main Data Source
Additional Data Source
Data Collectors
Supervised by
1. Nature
Secondary
Phone interviews
Specialist Team 1
Expert 1
2. Human Made
Specialist Team 2
Expert 2
3. Human Living
Call Center
4. Services & Infrastructure
4.1. Recreation & Entertainment
4.2. Support Services
5. Village
Specialist Team 5

9. IRTD: Rural Tourism Resources Inventory
Evaluation of tourism resources in terms of tourism potential
Resource Types
Evaluation Criteria
1. Nature
Security
2. Human Made
Attractiveness
3. Human Living
Accessibility
4.1. Recreation / Entertainment Services
Potential time to spend
4.2. Support Services / Infrastructure

10. IRTD: Rural Tourism Resources Inventory Evaluation Interface#
Security
Attractiveness
Accessibility
Potential use time
Emotional-aesthetical attractiveness
Uniqueness
Average
Assessment
Comment 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

11. IRTD: Rural Tourism Resources Inventory Evaluation Interface#
Security
Attractiveness
Accessibility
Potential use time
Emotional-aesthetical attractiveness
Uniqueness
Average
Assessment
Comment 1
4.Բարձր
Էական ռիսկեր չկան
3.Միջին
Առանձնակի բնապատկերները քիչ են
Կան էնդեմիկ բուսատեսակներ և վայրի կենդանիների հանդիպման հավանականություն
Գյուղից զբոսանքի 2 հիմնական ուղղություններ կան
3.33 2
Ռիսկեր չկան
Լեռնային անկրկնելի համայնապատկերներ
Էնդեմիկ բույսեր, անտառային անաղարտ լանդդշաֆտ,
Առավել դիտարժան վայրերը մեկ ուղղության վրա են
3.66 3
Էական ռիսկեր չկան,
5.Շատ բարձր
Անաղարտ բնություն, մաքուր օդ, զով կլիմա, , արգելավայր:
էնդեմիկ կբույսեր, կենդանական աշխարհ
Բազմաթիվ ուղղություններ
4.33 4
Գուն. մետաղի հանք.
2.Ցածր
Նոսր անտառային բնություն, լերկ և միօրինակ բնություն
1.Շատ ցածր
Էական հետաքրքրությունները մոտ են բնակավայրին
1.66 5
Հովտային տեսարաններ և գետակի ափը
Սահմանափակ տարածք

12. IRTD: Rural Tourism Resources Inventory Evaluation Scale
Criteria
Assessment
1.Very low
2.Low
3.Average
4.High
5.Very high 1
Security Existence of life, health and comfort threats
Existence of a life threat
Existence of a threat of getting a heavy injury or a serious health problem
Existence of a threat of getting a slight injury or a slight health problem
There is a possibility of inconvenience which is not dangerous for health
Secure / safe 2
Attractiveness Average of assessments of the subcomponents below
Emotional-aesthetical attractiveness
Absolutely unattractive
Little attractive
Attractive
Very attractive
Extremely attractive
Uniqueness Assessed according to the presented scale
Nothing unique or unique only within the village
Unique not only within the village but also for the surrounding villages
Unique on regional level
Unique on country level
Unique globally
Time period How long is it possible to enjoy? (without time of reaching the destination)
Up to 1h
1h day (included)
day (included)
1 - 2 days (included)
more than 2 days 3
Accessibility
Accessibility from the village to destination
Only on foot, the route is difficult, requires special preparation or equipment
Only on foot, the route is of little or medium difficulty, doesn't require special preparation or equipment
Only off-road vehicles
By almost all means of transportation, takes more than 0.5h
Takes up to 0.5h by all means of transportation, or up to 20 minutes on foot, easy route 4

13. IRTD: Rural Tourism Resources Inventory Evaluation Guide
Questionnaire
Criteria
Security
Attractiveness
Accessibility
Time 1
Nature
standard - overall
standard - Accessibility of the majority of objects of interest from the village during the touristic period - if there are no objects of interest in the village and around it, put NE
standard - total 2
Man-made
standard - overall - if there are no objects of interest in the village and around it, put NE
standard - for the most attractive object 3
Lifestyle
4.1
Entertainment infrastructures and services
4.2
Supporting infrastructures and services
standard - if there are no hospitality and food service options, put NE
special - if there are no hospitality and food service options, put NE
special

14. IRTD: Rural Tourism Resources Inventory Data Consolidation Matrix#
1. Nature
2. Human Made
3. Human living
4.1. Entertainment / recreation services
4.2. Support services and infrastructures
Overall
Sec.
Attr.
Acc.
Time
Av. 1 2 3 4 5 6 7 8 9 10 11

15. IRTD: Rural Tourism Resources Inventory Data Consolidation Matrix#
1. Nature
2. Human Made
3. Human living
4.1. Entertainment / recreation services
4.2. Support services and infrastructures
Overall
Sec.
Attr.
Acc.
Time
Av. 1
3.50
3.33
2.50
3.21
5.00
2.17
4.50
1.50
3.29
1.33
1.00
2.33 ԳՉ
2.00
4.00
3.25
1.97
3.63
1.60
2.92 2
3.83
3.71
3.00
2.75
3.13
4.25
2.27
2.40
3.04 3
4.33
2.20
2.93 4
3.17
3.42
3.38
1.17
2.29
1.75
3.69
4.20
2.22
3.90
3.20 5
4.10
2.10
3.70
3.03 6
3.67
2.88
4.13
2.03
2.84 7
2.67
2.46
4.88
4.70
2.23
4.30
2.30 8
2.96
4.04
2.13
2.90 9
2.83
3.12 10
3.88
2.77
3.60
3.39 11
4.40
3.80
3.22

16. IRTD: Rural Tourism Resources Inventory
Village Selection
Defining criteria
Discussing criteria with the Committee (donors, state)
Long-listing villages
Presenting to the private sector and state
Shortlisting
Field Research
Final Selection

17. IRTD: Rural Tourism Resources Inventory
Data Limitations
Limitation
Measures
Not all data available from secondary resources:
Topics not covered or slightly covered in secondary sources.
Information on villages joint into bigger communities available only for bigger communities.
Checking information directly from village administrations
Collecting primary data for shortlisted villages during Phase 2
Making use of the professional experience and expertise of Experts and Specialists
Subjectivity of evaluation
Defining the evaluation scale as specifically as possible
Each questionnaire evaluated by 2 professionals independently

18. Integrated Rural Tourism Development Project
Final Design - Vision
Fully digital, mapable, plug & play
Sustainability
Update mechanism (crowdsourcing, verification/validation)
Institutionalization
Usage beyond IRTD program – a tool for:
Tourism businesses (operators, agencies, etc.)
Organizations implementing projects in tourism sector

19. Thank you