1. CompanyName FirstName LastName, MITLabOrDept, email@mit.edu
…etc
TodaysDate *

2. What
One paragraph, crisply written. An “elevator pitch” of what you propose to do.
Joost’s Elevator Pitch Formula – fill in {between}:
“{ABC Corp} is an {Industry} venture developing {Products/Services} for {Markets/Customers}.
We solve the {Pain/Problem} using our unique {Technology/Products}.
Our team includes {ImpressiveTalent}.
Unlike {traditional/competitors} we offer {some key, dramatic improvement}.”

3. Why
Size of market, who has the problem, who needs a solution, why is it worthwhile?

4. How
What technology, product, &/or service allows you to solve the problem?

5. Open
Remaining questions, major concerns & worries, business model (e.g. franchising, microfinancing...)
Key differentiators, advantages