1. THE REFINED PITCH - THE “TREATMENT”
THE NAME OF THE SHOW
THE LOGLINE
GENRE/STYLE/TONE (THE COMPS)
THE PREMISE IN TWO PARAGRAPHS
THE COMMUNITY (KEY CHARACTERS WITH IMAGES)
THE WORLD (SETTING, WITH IMAGES)
THE FIRST EPISODE (A PARAGRAPH)
THE SERIES ARC (TWO PARAGRAPHS)
AUDIENCE (WITH IMAGES)
WHERE IT WOULD PLAY
SUMMARY (KEY POINTS FROM THE ABOVE)
FINAL IMAGE

2. THE NAME OF THE SHOW snappy, direct, clear, short.
A good title intrigues us, invites us to engage.

3. THE LOGLINE
a single sentence (20 to 30 words) that answers the basic question “what is your story about?”
It is that core "idea" that is used to market the show to all audiences
Think in terms of CHARACTER, WANT, and OBSTACLE
A troubled child summons the courage to help a friendly alien escape Earth and return to his home-world. – ET
A CIA operative creates a fake Hollywood movie to rescue American diplomats during the 1979 Iranian Hostage crisis. - Argo

4. THE LOGLINE
A high school chemistry teacher with cancer makes meth to secure his family's financial future – Breaking Bad.
Show one key image with your logline

5. GENRE/STYLE/TONE Suburban crime thriller
In the style of ___________ and __________
Tonally dark with moments of humour and pathos and violence. The idea of family is at its core – what defines family, what will you do to protect family.

6. THE PREMISE Expand on the fundamental concept that drives the plot
Walter lives in suburban Phoenix, he works as a chemistry teacher, but also has to work another job to support his pregnant wife and handicapped child. When he’s diagnosed with inoperable cancer he keeps it a secret and begins making meth with a former student.
His wife’s brother is a drug enforcement sheriff, he’s never done anything criminal before, but he sees this as the only way to secure his family’s financial future. We follow this good man doing bad things for noble reasons, as his life is slowly, irrevocably changed by the new and dangerous world he must now operate in.

7. COMMUNITY Outline the key characters
Walter, his wife, his son, the student, the brother in law, the central criminal etc
Show images.

8. THE WORLD Where is it set?
Two overlapping worlds, suburban Phoenix (soccer mums, minivans, BBQ’s, high school) and the criminal underbelly of New Mexico (the desert, hideouts, sleazy bars)
Show images

9. THE FIRST EPISODE What happens in the first episode?
One paragraph, one image

10. THE SERIES ARC
Sketch out the next two episodes, then indicate very briefly where the show could go beyond there.
One paragraph per episosde.
One paragraph for the wider arc
Three images

11. AUDIENCE
Who would watch this? Be specific. Identify ONE person most interested in the show, then place them within a wider group (the target market)
What other shows are they currently watching?
Show images of the audience.

12. WHERE WOULD IT PLAY?
Which web platform? Why?

13. SUMMARY
Re-state the logline and summarise the key points of your presentation
Show a strong, clear image to end