5. Financial Institution Products
Thinking of the bank or financial institution that you have your primary
checking account with, what other products do you have with them ?
Less Than
Total Adults
$30 -
$50K
$50 -
$75K
$75K+
$30K
Savings Account
21%
16%
26%
24%
20%
Credit card
17%
11%
19%
19%
19%
Cash reserve
11%
10%
11%
11%
11%
Auto loan 7% 5% 6%
10% 8%
Mortgage 6% 3% 4% 9%
10%
Investment products 6% 5% 5% 8% 8%
Home equity Loan 6% 3% 4% 5%
10%
Personal loan 3% 3% 4% 3% 4%
CD's 3% 1% 4% 3% 4%
Safety Deposit Box 2% 0% 1% 3% 2%
Money Market 1% 0% 3% 3% 1%
IRA 1% 1% 1% 1% 1%
Checking Account 1% 1% 1% 1% 1%
Debit Card 1% 1% 1% 1% 1%
Other 5% 4% 4% 5% 6%
Don't Know 1% 1% 1% 1% 1%
None
37%
47%
33%
30%
33% 8
Universe: Total Adults
Source:
2005 Vertis Customer Focus
: DM 2005