1. Partner Toolbox Cloud Application Development
Partner-ready
9/29/2017

2. Partner Toolbox Get Started with Microsoft Incentives & Offers
Partner Opportunity
Become a Microsoft Partner
Practice Development Playbook
Incentives & Offers
Partner & Customer
This document provides a summary of and links to all guidance and resources that will help partners get started, build, sell and market Microsoft Cloud Application Development solutions.
Cloud Application Development specializations covered in this guide include:
DevOps
Customer-facing Apps: Digital, Gaming, Media, Mobile, Transactional/eCommerce
Internal Business Apps
Get Showcased
Partner Directory
Solution Showcase
Success Stories
Technical Readiness
Technical Training
Technical Programs
Support
Partner Support
Sales & Marketing
Sales Readiness
Sales & Marketing Resources
All of the resources listed in this guide can be found on the Cloud and Enterprise Partner Resources portal.

3. Get Started with Microsoft
Partner Opportunity
Become a Microsoft Partner
Practice Development

4. Partner Opportunity Read the Partner Opportunity Playbooks
Learn about Microsoft’s Cloud Application Development solutions and your business opportunities as a Microsoft partner. The below linked playbooks include:
Partner opportunity & benefits
Partner programs
Partner resources
How to get started
Practice overview
Market opportunity
Microsoft solutions
Success stories
Cloud Application Development Practice
DevOps
Customer-facing Apps
App Modernization & Integration
Read the Partner Opportunity Playbooks

5. Become a Microsoft Partner
Join the Microsoft Partner Network
Become an official Microsoft partner. Partnering with Microsoft can help you expand your business, engage customers, and earn more money. Discover the benefits.
Manage your Microsoft profile
Become a Microsoft partner and create a marketing profile to showcase your business to customers who are looking for your unique solutions and expertise to address their needs.
Become a Digital Partner of Record
Get recognized for your cloud performance and get credit for driving customer cloud consumption. DPOR automates how partners are attached as the Partner of Record for the subscriptions you are actively managing.
Become a Cloud Solution Provider
Join our Cloud Solution Provider (CSP) program and provide your customers with products and services such as Microsoft Azure, Microsoft Dynamics, Microsoft Office 365, Enterprise Mobility Suite, and Windows.

6. Practice Development Read the Practice Development Playbook
The Partner Practice Development Playbook for Cloud Application Development is intended for Microsoft partner business and technical leadership that are adding a new practice to their business focused on application development.
Read the Practice Development Playbook
For business leaders, this comprehensive Playbook provides valuable guidance on how to drive revenue opportunities, strategies for marketing, selling and lead capture and build deep customer engagement through managed services.
For the technical leader, this Playbook provides guidance on the technical skills partner teams will need, resources that will accelerate learning and explains key opportunities for technical delivery that will help you get started and grow your practice.

7. Technical Readiness
Technical Training
Technical Support Programs

8. Technical Readiness Get the Partner Readiness Guide
Our Partner Readiness Guide provides technical training and resources that will help you and your staff build, deploy, and support Microsoft Cloud Application Development solutions. This guide includes:
Microsoft competencies and certifications
In person and on demand technical training
Technical reference materials
Technical support resources
This guide covers the following specializations:
DevOps
Customer-facing Apps
App Modernization & Integration
Get the Partner Readiness Guide

9. Technical Support Programs
The following programs will help you build and optimize your Microsoft Cloud Application Development solutions.
Technical Presales & Deployment Services
Deliver faster innovation with new hybrid cloud capabilities that cut across infrastructure, applications, data and users through a step-by-step technical journey as you get started, grow and optimize your business.
Learn more
Azure Deployment Planning Services (AZDPS)
AZDPS helps customers understand what Microsoft Azure can do for their business and identify projects that are best suited for this public cloud offering. Assess web and line-of-business applications, and extend on- premises applications to the public cloud to help reduce IT complexity and costs.
Get started
All Microsoft Support Services
Microsoft is committed to helping you continue your growth momentum and provide the best service to your customers. To assist with this, we offer multiple, flexible support options aligned to your organization’s specific needs and capabilities.
Learn more
All programs & resources can be found on the Cloud & Enterprise Partner Resources Portal:
Cloud Application Development

10. Sales and Marketing
Sales Readiness
Sales Tools
Marketing Resources

11. Sales Readiness Get the Partner Readiness Guide
Our Partner Readiness Guide provides the learning path and resources that will help you and your staff understand the value and benefits of Microsoft Cloud Application Development solutions, effectively engage customers and make the sale. This guide includes:
Microsoft competencies and certifications
In person and on demand sales training
Sales guidance
Sales readiness resources
This guide covers the following specializations:
DevOps
Customer-facing Apps
App Modernization & Integration
Get the Partner Readiness Guide

12. Sales & Marketing Resources
For sales and marketing resources that will help you engage customers and sell Microsoft Cloud Application Development solutions, visit the Cloud & Enterprise Partner Resources Portal. Available resources include:
Customer pitch decks
Sales collateral
Demos
Campaigns & marketing assets
Sales & deployment programs
Sales Guidance
Assessment tools
DevOps
Customer-facing Apps
Internal Business Apps
Access sales and marketing resources

13. Offers & Incentives
Partner & Customer Offers

14. Cloud Application Development
Offers & Incentives
Learn about partner offers and incentives that will help you accelerate your Cloud Application Development business.
Technical Presales & Deployment Services
Deliver faster innovation with new hybrid cloud capabilities that cut across infrastructure, applications, data and users through a step-by-step technical journey as you get started, grow and optimize your business.
Learn more
Microsoft Partner Incentives
Whether you are doing business in the cloud, on premises, or somewhere in between, Partner Incentives support profitability and growth in a cloud-first, mobile-first world.. Requires Microsoft Partner Network membership.
Access Incentives
Azure FastTrack
Microsoft FastTrack is a success service that can help your customers smoothly and confidently make the move to Microsoft cloud services.
Get started
Azure Use Rights (IUR)
Boost your sales and services revenue and be more productive. Use the latest Microsoft technologies to run your business and train your staff. See how to unlock your IUR benefits as a Microsoft Action Pack or Competency Partner.
Unlock your IUR
Smart Partner Marketing
Boost your sales and services revenue and be more productive. Use the latest Microsoft technologies to run your business and train your staff. See how to unlock your IUR benefits as a Microsoft Action Pack or Competency Partner.
Learn more
All programs & resources can be found on the Cloud & Enterprise Partner Resources Portal:
Cloud Application Development

15. Get Showcased
Partner Directory
Solution Showcase
Success Stories

16. Microsoft Partner Directories
As a value Microsoft partner, you have the opportunity to list and promote your company in Microsoft’s Solution Provider directory that reaches potential customers worldwide.
The Cloud Application Development Solution Provider directory is coming soon.
Today, partners should:
Become a member of the Microsoft Partner Network
Create a marketing profile. Your marketing profile will be used to represent your company in the future Microsoft Solution Provider directory.
Make sure you add tags for the Cloud Application Development products, services, industries, and unique skills that distinguish your company.
Create your marketing profile

17. Solutions Showcase Learn how to showcase your solution
In addition to getting listed on Microsoft’s partner directories, you have the opportunity showcase your solutions on Microsoft AppSource​ site.
Learn how to showcase your solution

18. Success Stories Nominate a success story for publication
Do you have a compelling customer success story to share? Submit your story for potential publication and promotion by Microsoft and gain worldwide visibility. See Microsoft’s Customer Stories site for examples. Cloud and Enterprise Partner Success Stories for examples
Review the requirements and submit your story
Nominate a success story for publication

19. Partner Support

20. Partner Support Access support resources
Microsoft is here to support you with service options and online forums and resources to help you throughout your partner journey. Visit the Cloud & Enterprise Partner Resources portal for support resources.
Access support resources
DevOps
Customer-facing Apps
Internal Business Apps