1. Dynamics erp for the enterprise – the next frontier
SESSION: AP080
Claire Kennedy
Dynamics ERP Product Manager
Microsoft Australia
Trent Innes
Dynamics Sales Lead
Microsoft Australia

2. Challenges for Enterprise Applications
“Enterprise Apps Customers Have Issues,” Forrester Research, Inc., February 26, 2010

3. Today’s Needs, Yesterday’s Solutions
7/5/2018
Today’s Needs, Yesterday’s Solutions
1980s Enterprise Resource Planning (ERP) architecture still deployed today
Intertwined spaghetti code and parameters
Duplicated data structures
Middleware and batch processes
The result: Complexity and inflexibility
Functionality in separate applications
Business intelligence (BI) an afterthought
Task-oriented user experience

4. A new generation of ERP That works for you, not against you
Applications that are an asset
Simplicity and agility
Complete industry- specific solutions
Manufacturing
Distribution
Retail
Services
Public Sector
Powerful embedded analytics and BI
Works the way you need it to
Simple to use
Tailored to meet your needs
Get the right data to decision makers

5. Product Strategy
Investment in industry relevance, empowering a rich vertical ecosystem!
Global: multi-site, -legislation, -language & n-site central deployment
Increase productivity of ERP users & reach more employees
Decrease Time-to-Value for ERP deployments
Utilize the power of the Microsoft Application Platform
Microsoft Confidential

6. Microsoft Dynamics AX at a Glance
Global: multi-site, - legislation, - language, n-site central deployment
Over 13,000 AX customers from mid-sized organization to divisions of large enterprises
Global network of software & services partners
Native Office experience for rapid adoption
Flexible and scalable n-tier architecture
Extends Microsoft application platform for rapid vertical application development

7. Powerful Agile Simple TechReady12 7/5/2018
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Winning with AX2012 in Enterprises
Enterprise Capable Application
Enterprise Credible Channel
Enterprise Sales Motion
Enterprise Class Services
Enterprise Business Success
The game changer: Microsoft Dynamics AX2012
With Microsoft Dynamics AX2012 Microsoft offers a truly enterprise-capable ERP solution
But, product capability is only part of the customer expectation, vendor “skin-in-the-game” is critically important
To be competitive Microsoft will offer more robust enterprise class delivery and support services via R&D engagement plus MCS/Premier offerings
What is new: Microsoft to “mandate” (customer opt- out) Microsoft Services offering for 100+ user projects to mitigate risk
What is not new: Microsoft services will continue to augment partner provided services, not replace them
Two Tier
Enterprise Businesses
Annual ERP Spend ~$54B
Major
AX ERP Customer Scenarios
Corporate
Account
Managed
Multi-X
Local Vertical
Corporate
Territory
Managed
SMB

9. Two-Tier Value Proposition
7/5/2018 9:09 AM
IT Trends:
Budget constraints
Y2K Replacements
High Maintenance Costs of Tier 1 ERP vendors
Business Trends:
Globalization
Alignment IT and Business
Productivity Imperative
Innovation
CIO Challenges:
Low IT Efficiency
High Costs of integration
Inability to support business innovation
Business Challenges:
Lack of operational visibility
Lack of global standardization of core business processes
MICROSOFT CONFIDENTIAL
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Microsoft Enables Success
Field Support: Account Management presence in thousands of Enterprise accounts
Sales Support: Solution Sales Professionals supported by Technical Specialists and targeted Industry Managers
Implementation Support: Microsoft Consulting Services (MCS) - Deep Microsoft technology implementation expertise available around the globe
Profitability: The top half of our partners achieve an EBITDA of 17% - 25% on their Dynamics practice
Over 13,000 AX customers from mid-sized organization to divisions of large enterprises

11. What The Analysts Are Saying...
The product's enhanced flexibility and usability will position it well in deals at the margins of the enterprise category — companies with $500 million to 2 billion in revenues. ..”
Paul Hamerman, China Martens ,Forrester, May 2011
“Microsoft has a massive partner ecosystem it can mine for opportunities. SAP less so except those as yet un-named ISVs that may look at ByDesign as a second string. Oracle has nothing as substantial as either of the other two players.” Dennis adds, “If it is successful then Microsoft becomes the stealth competitor to SAP, Oracle, Infor and whatever Epicor/Activant becomes.”
“They have actually done a nice job of combining process manufacturing, discrete manufacturing and lean manufacturing in one product. Most other products don’t do that.”
Source: Christian Hestermann, Gartner Inc; SearchManufacturing.com, June

12. A new generation of ERP That works for you, not against you
Enhanced Industry functionality
Services Sector
Public Sector
Retail
Distribution
Manufacturing
Interoperability
Solution investments + Related ecosystems = Improved productivity and lower IT costs
Simple
Powerful
Agile
1,000+ new features and enhancements

13. Roadmap of Innovation Dynamics AX ‘8’ Dynamics AX ‘7’ Dynamics AX2012
Continued innovation targeted at mid-market with particular focus on:
Simplicity
Productivity
Dynamics User Experience Leadership
Microsoft technology
Time-to-Value
Dynamics AX 2009
Continued focus on Simplifying Application Lifecycle
More Industry functionality
More deployment flexibility
More Software + Services scenarios
Simplifying Application Lifecycle
Enhance Financial Capabilities
Enrich Industry Platform
Best Practices in Business Processes
Software + Services
Role Tailored UX
Global Enterprise Capabilities
Compliancy
Self-Service BI
MAJOR RELEASES
SERVICE PACKS/MINOR RELEASES
Additional SP’s
Additional SP’s
Additional SP’s
Additional SP’s
MICROSOFT CONFIDENTIAL
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Next Steps
Gain an Understanding of AX 2012 Product Capabilities and Development Roadmap
Talk to Existing Dynamics Partners
Understand positioning in the market
Connect with the Australian Dynamics Team on Additional Questions
Attend Sales/Presales training in September

15. Questions? Visit us at: Dynamics Showcase area