1. UW ALUMNI ASSOCIATION: THE INTEGRATION STATION
INTEGRATED STRATEGIC PLAN
UW ALUMNI ASSOCIATION:
THE INTEGRATION STATION

2. WHO WE ARE 410,000 CONTACTABLE ALUMNI 55,000 UWAA MEMBERS
35 FULL TIME STAFF MEMBERS

3. WHAT IS OUR DEFINTION OF A STRATEGIC PLAN?
INTENTIONAL THINKING AROUND THE PROGRAMS AND DIRECTION OF THE UWAA
HOW WE FIT INTO THE LARGER VISION FOR ADVANCEMENT AND UW
STRONG COMMUNICATION TO INTERNAL AND EXTERNAL STAKEHOLDERS

4. WHAT IT LOOKS LIKE THROUGHOUT THE YEAR
OPERATIONS MEETINGS & MANAGEMENT TEAM
QUARTERLY CHECK INS
FLEXIBLE SYSTEM TO ALLOW FOR CONSTANTLY CHANGING ENVIRONMENT
MARKETING AND SPONSORSHIP INTEGRATION

5. KEEP THE GOOD TIMES ROLLING
COHESIVE MARKETING EFFORTS
COLLABORATION WITHIN UWAA
IMPACTFUL AND MEANINGFUL EVENTS
NEW SPONSORSHIP AND IN KIND OPPORTUNITIES
STRONGER COMMUNICATION
POTENTIAL FOR MORE ANALYSIS/DATA
AIRTABLE

6. THE STRUGGLE IS REAL MANAGING EXPECTATIONS OF CAMPUS PARTNERS
SLOW PROCESS
CROSS-TEAM PROJECT LEADERSHIP DELEGATION
NEED FOR STRONG OBJECTIVE, DIFFERENT THAN AUDIENCE GOALS

7. SPONSORSHIP INTEGRATION
CASE STUDY: ALASKA AIRLINES
UNIVERSITY WIDE SPONSORSHIP
INTEGRATION WITHIN UWAA
EXAMPLES: DAWG DASH, WARM UPS & MORE

8. INTEGRATION WITH CAMPUS UNITS
HOW WE BRING OUR STRATEGY TO CAMPUS
CONSTITUENT RELATIONS TEAM
ENGAGEMENT PLANS WITHIN UNITS
ANNUAL GIVING

9. THANK YOU AUDRA DANIELS, SPONSORSHIP AUDRAD@UW.EDU
JEUNAI EMERY, MEMBERSHIP
TAYLOR WHITE, MEMBERSHIP