1. Facebook Modern Technologies of PR Kazakh National University
Journalism School
UNESCO, International Journalism and Public Relation Department
Nazira Kaiymova

2. Social media has changed the way people communicate and share information.

3. Social Media Channels

4. Influence on public 65% of American adults use social networking sites
20% of Kazakhstani adults use social networking sites - 3,3 millions
(in 2015)

5. Kazakhstan users’ stats

6. Facebook Was founded February 4, 2004 Mark Zuckerberg (movie?)
1.71 billion monthly active Facebook users
Revenue in $1,56 billions

7. Users worldwide

9. What users can do Write a post Upload images/video Like Share
Get information
Celebrity
Community - Groups
FB Live
Get direction

10. What PR can do Create a page of a company Write about it Responce
Content in the form of posts, images, videos, gifs, infographics, and links.
Mentions (open only to public figures)
Events
Ads, Boosting
Statistics
‘Donate’ button
Recommendation engine
Search
Apps
Call-to-action
Monitoring
FB Live

11. FB Live

12. Home task FB page of politician
Compare FB pages of one KZ brand vs one worldwide brand

13. Compare Brands Followers Amount Showing information
How many posts per day/week
Respondence
Types of content: image, infographics, video, text
Amount of comments
Visitor posts

14. Politician Which SM channel- FB, IG, TW? Amount of followers Comments
Registration date