1. Past, Present, and Future Direction
RKSF and Facebook
Past, Present, and Future Direction
Presented by Stephanie Meyer

2. Outline
Review previous efforts
Evaluate results
Next steps

3. Facebook Ads- 2010 Targeted local fb members interested in Buddhism
Of 2200 people who met criteria, achieved > 300 fans in 2 months
Total budget for 3 studies= $221

4. What We Learned
fb ads are a good way to target people with reasonable cost
Saw greater than expected fan base creation: > 300 new fans
We are keeping and maintaining the online relationship

5. LBC FB Page

6. What Else We Learned
Even after gaining followers, we’re still not seeing their physical presence.
Most FB users are content with passive (online) relationship
How do we evaluate this moving forward?

7. Evaluation
Bay Area competition overwhelming- SF and Silicon Valley = 2 of top 3 Buddhist cities/areas in the US. (2010 U.S. Religious Census: Religious Congregations & Membership Study (RCMS))
Most popular = meditation and Tibetan Buddhist Studies
Meetup groups, University related groups, etc.

8. Outcome
We must offer a unique and attractive reason to be chosen among the competitors to ensure physical contact.

9. Next Steps - Enable fans to choose a REAL relationship
• Create attractive programs
- Deepen relationship online
New FB trials
Unique opportunities to engage

10. Statistics Per Posting
Some posts are
more effective than others

11. Deepen Relationship Online
- Lessons of the day - Relevant links - Personalized topics

12. Comments and Suggestions