Presentation is loading. Please wait.

Presentation is loading. Please wait.

Brochure Design You only get one chance to make a favorable impression with your brochure design.

Published byMarilynn Boyd Modified over 6 years ago

Similar presentations

Presentation on theme: "Brochure Design You only get one chance to make a favorable impression with your brochure design."— Presentation transcript:

1 Brochure Design You only get one chance to make a favorable impression with your brochure design.

2 Functions of the Brochure
The brochure generates sales or leads. It will used as a direct-mail piece or a leave-behind Provide product and service information Support trade shows and conventions Provide news (about products, services, company, industry) Build company identity Educate prospective customers

3

4 Parts to a brochure Introduction Products Services Feature Benefits
Testimonials

5 Parts to a brochure FAQ Company history Call to action Client list
Mission statement or business philosophy Awards Contact info

6 Creativity counts

7 Creativity counts

8

9 Final Thoughts See what is out there Voice/audience Less is more
Negative space Color Proofread C.R.A.P.

10 Creativity counts

11

Download ppt "Brochure Design You only get one chance to make a favorable impression with your brochure design."

Similar presentations

Uniting Buyers & Sellers Of Country Real Estate Since 1925! With offices located coast to coast, United Country is the only National Franchise to specialize.

Uniting Buyers & Sellers Of Country Real Estate Since 1925! With offices located coast to coast, United Country is the only National Franchise to specialize.
Presented by Thabo Letopa

Presented by Thabo Letopa
Company Overview Outsourcing marketing made easy.

Company Overview Outsourcing marketing made easy.
The Presentation is the Heart of the Sale An effective approach allows a smooth transition into discussing your product’s features, advantages, and benefits.

The Presentation is the Heart of the Sale An effective approach allows a smooth transition into discussing your product’s features, advantages, and benefits.
11-1 Exhibit 11-1: The Presentation is the Heart of the Sale An effective approach allows a smooth transition into discussing your product’s features,

11-1 Exhibit 11-1: The Presentation is the Heart of the Sale An effective approach allows a smooth transition into discussing your product’s features,
Business plan competition for young entrepreneurs Guide presentation Adnan Hagoog.

Business plan competition for young entrepreneurs Guide presentation Adnan Hagoog.
Designing Brochures

Designing Brochures
4.03 Perform pre-sales activities to facilitate sales presentation.

4.03 Perform pre-sales activities to facilitate sales presentation.
Designing a Good Brochure. Key Points for Effective Brochure Attention The most important thing for a brochure to be effective is getting the attention.

Designing a Good Brochure. Key Points for Effective Brochure Attention The most important thing for a brochure to be effective is getting the attention.
Lanny Wilke SBM 338.  Establish specific objectives  Develop a realistic budget  Develop your sales message  Create Your Trade Show Marketing Plan.

Lanny Wilke SBM 338.  Establish specific objectives  Develop a realistic budget  Develop your sales message  Create Your Trade Show Marketing Plan.
CH 8: Brochures (pp. 156-179). Types of Brochures Trifold Actually two folds and three panels (we will use). Half-fold 8 ½ x 11 folded in half. Can have.

CH 8: Brochures (pp ). Types of Brochures Trifold Actually two folds and three panels (we will use). Half-fold 8 ½ x 11 folded in half. Can have.
Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.

Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.
Lead. Position. Promote. Educate. Distinguishing your company as a thought leader.

Lead. Position. Promote. Educate. Distinguishing your company as a thought leader.
Chapter 16 Make a Great In-Person Presentation. Create the Right Context for Your Meeting Present a confident attitude Make it clear you want your business.

Chapter 16 Make a Great In-Person Presentation. Create the Right Context for Your Meeting Present a confident attitude Make it clear you want your business.
4.09 Pre-Sale Activities. 2 Phrases to Live By In business, nothing happens until a sale is made In business, nothing happens until a sale is made Sell.

4.09 Pre-Sale Activities. 2 Phrases to Live By In business, nothing happens until a sale is made In business, nothing happens until a sale is made Sell.
Name that Source ABCD E Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Final Question.

Name that Source ABCD E Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Final Question.
Self marketingProf. Michael Hardt2005/0604/how to talk to a client How to talk to a client ?

Self marketingProf. Michael Hardt2005/0604/how to talk to a client How to talk to a client ?
Learning Targets: Create a Brochure for Camp, Clinic or Workshop aimed at a specific targeted market.

Learning Targets: Create a Brochure for Camp, Clinic or Workshop aimed at a specific targeted market.
Direct Mail Direct mail allows you to target a specific market better than any other advertising.

Direct Mail Direct mail allows you to target a specific market better than any other advertising.
Executive Summary What services will you offer? Who will your customers/clients be? Who are the owners? What do you think the future holds for your business.

Executive Summary What services will you offer? Who will your customers/clients be? Who are the owners? What do you think the future holds for your business.

Similar presentations

Ads by Google